Building A Global Brand using Brand and Marketing Asset Management Software

Brand Management

[vc_row][vc_column][vc_column_text]Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business and explains what marketers can learn from TV’s The Wire. Your logo and outfacing communications may be bold examples of corporate design, but the internal perception and management of any brand requires subtlety, sophistication and…