Brand Management in a recession – How to adapt your approach when the going gets tough.

[vc_row][vc_column][vc_column_text]The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find themselves on the edge of financial collapse? This uncertainty is affecting businesses across the board and no-one, including B2B companies, is exempt from the pain that this recession is causing. The levels of uncertainty are…