Four Lessons in Brand Management From the Race for the White House

Brand Management

[vc_row][vc_column][vc_column_text]Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking politics—the 2012 US presidential election, specifically. While the Democrats and Republicans slug it out in a bid to win the hearts and minds of voters, the essential need for closely controlled brand management becomes ever more evident.…