Quiet brands to shout about at Selfridges. A branding experiment

Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month. As part of the retailer’s wider No Noise initiative, iconic products Marmite, Heinz Tomato Ketchup and Baked Beans sit alongside their cosmetic and fashion counterparts from Clinique, Armani,…