Brands made from recycled materials. A lesson in brand management.

[vc_row][vc_column][vc_column_text]Just as we thought we were facing the demise of the high street, a number of large fashion retailers are enticing customers through their doors with clothes recycling initiatives. H&M last month announced the launch of their drive to collect used clothing, but the idea is probably most associated with the Marks and Spencer Shwopping…