Five lessons in corporate brand management from the big boys

[vc_row][vc_column][vc_column_text]There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.  Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to view FMCG companies favourably if they develop a recognisable corporate brand. Now comes the news that Johnson & Johnson have…