Moustaches, sledgehammers and love-hearts – how charities are working their rebrands

Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember is well underway and is the UK’s most talked-about charity of 2013, according to the Charity Brand Index this month. Movember was hatched by a group of pub-mates in Australia in 2003 and in the…