Airbnb rebrand with a Bélo

Branding

I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic of conversation on social media, even trending on twitter for a time. While there was some backlash in response to the new logo with references about it looking like a certain piece of female anatomy…

The rise of the Chief Marketing Technologist

Brand Experience

Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job…