Beyond the ‘Diesel Dupe’: How the VW brand can win back consumer trust

Brand Management

[vc_row][vc_column][vc_column_text] Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many of its vehicles appear up to twenty times cleaner have left it facing fines, lawsuits and losses. It has also been nicknamed ‘the diesel dupe’. According to London marketing consultancy, Brand Finance, VW’s brand…