The Big Gear Change

Brand Management

[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015, according to J.D. Power & Associates, that number had dropped to 27 per cent. Fast-changing consumer behaviour is presenting some challenges for the automotive industry. An academic paper from the University of North Carolina in…