Why CMOs must be responsible for improving internal brand alignment

[vc_row][vc_column][vc_column_text]“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and brand.” Internal brand alignment within organisations is surprisingly poor, according to a survey of 2,200 marketing leaders in international organisations globally, from Brandworkz and the Chartered Institute of Marketing. The statistic is worrying because unless…