Is Martech your brand enemy?

[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed, reports indicate that nearly seven in 10 marketers are turning to martech to increase overall ROI, almost half of whom doing so to drive efficiency. With over 7,000 martech solutions available, there’s no doubting the…