It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you considering the less-visible non-functional requirements when reviewing a DAM vendor? Without a solid structure that can scale to meet requirements, a DAM system just won’t deliver the profound differences that we know digital asset management…
[vc_row][vc_column][vc_column_text]As a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and a service that makes it easy for them and their teams to use it. Brandworkz is used by marketers to align internal teams behind the brand, maximize brand vision and share on-brand marketing content effortlessly…
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect…
The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution and provide significant areas of growth. Brandworkz is a platform focused on DAM for sales and marketing so that is what we are best placed to comment on, but in our view DAM has an…
[vc_row][vc_column][vc_column_text]“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and brand.” Internal brand alignment within organisations is surprisingly poor, according to a survey of 2,200 marketing leaders in international organisations globally, from Brandworkz and the Chartered Institute of Marketing. The statistic is worrying because unless…
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you want and deserve. Before you sign the papers and close the deal with the vendor you need to have a chat with the implementation team as they are the people who will be building the system…
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video content. Recently we have overhauled the interface of our DAM module to give users a more familiar desktop looking interface that makes it easier to find what you are looking for and take the actions…
When you are purchasing a digital asset management system it is important to know that it is being built by and maintained by a team who know what they are doing and care about the system and its users.[/vc_column_text][vc_column_text]Here at Brandworkz we take the user experience and how are clients interact with our systems very…
[vc_row][vc_column][vc_column_text]We’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently published. Called the Participation Index, it is a way of understanding the levers that successful modern brands are using to capture the hearts and minds of consumers in the age of participation. Iris surveyed 14,000…
It is important that everyone within your business is educated about the brand values and vision and that they are aware of how the brand should be represented. This is especially true for your sales team as they are the people who are speaking to prospective clients and they can have a huge impact on…
