The Big Gear Change

[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015, according to J.D. Power & Associates, that number had dropped to 27 per cent. Fast-changing consumer behaviour is presenting some challenges for the automotive industry. An academic paper from the University of North Carolina in…

A brand new experience

How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer the car buying process to carry on just as it is, only 17 of them said they would. The rest wanted substantial change – by a massive majority. And when Accenture quizzed 10,000 customers about…

Brandworkz is rated as ‘best digital asset management software’ by G2 Crowd

We are delighted to be ranked by G2 Crowd as one of the ‘best digital asset management software‘ platforms available on the global market. G2 Crowd, the world’s leading business software review platform, has released the Winter 2017 Digital Asset Management Grid report to help businesses make the best digital asset management software technology buying decision. The…

The Marketing and HR power-struggle: Who is responsible for brand management?

[vc_row][vc_column][vc_column_text]Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this festive season and the member of staff serving you, a Partner, is loudly rubbishing the company’s eagerly awaited Christmas television ad. You’d probably feel a little disconcerted; regardless of the ad itself, you’re a loyal…

Brandworkz: Top Ten FAQs

[vc_row][vc_column][vc_column_text]Here at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning and implementation. So we thought we’d answer the top ten Brandworkz FAQs right here. Of course, we always love to talk, so if you would like to know more about any of these, or have further…

Introducing the new Brandworkz iPad app

[vc_row][vc_column][vc_column_text]We are pleased to announce that we have launched the new Brandworkz iPad app which gives you access to all your digital assets on your Apple device. You can now get all your marketing materials on your iPad while on the move.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=C1Dwq-WsEvw” video_title=”1″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our new app enables you to view and browse through all your folders…