INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of…
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Five technical questions you must ask your DAM vendor before you buy
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you…
Brand Design is Going Mobile
What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
Beyond the ‘Diesel Dupe’: How the VW brand can win back consumer trust
Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…
Managing digital files: How to encourage all your employees to use your digital asset management software
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we are…
“Surprise and delight” how can brands get it right?
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element…
Seven-step Digital Asset Management Software Implementation Guide
When implementing a new digital asset management (DAM) system, it’s important to first have a firm plan in place. That way…
Technical considerations for exporting assets, metadata and CMS pages from a Digital Asset Management platform
The following is the advice we give to our new clients who’ve been using another digital asset management platform and need to migrate…
The squeezed middle of the supermarket world
Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a…