‘Dixons Carphone’ – is there a logic to the merged company name?
Many of you will have heard that Carphone Warehouse is merging with Dixons, Currys and PC World to become Dixons…
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Brand gaffes – Three lessons for marketers from brands that went badly off-message
I have come across a number of stories recently, about brands that have tried to ignore their customers or their…
Going forward into 2014
Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting innovative…
Looking back at brand management in 2013
As the year draws to a close, I thought it would be fun to look back at my predictions for…
Debranding cigarettes will prove the power of brand
The power of branding will be proved if a review on plain packaging for cigarettes leads to new laws in…
Moustaches, sledgehammers and love-hearts – how charities are working their rebrands
Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember…
Four principles of great country branding
He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain.…
Can you bank on a brand?
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of…
Rebranding strategy: how they got it wrong, how they got it right
Any brand manager will be only too well aware of the pressures that go with a new rebranding strategy. But…
Five tips for a successful rebrand
A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the…