Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces,…
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The Future of Branding: The Digital Dimension
During a recent trip to the United Sates to meet Brandworkz brand management software clients, I also had the opportunity…
No more running. No more talking about running.
I’ve just done the London Marathon! How can I not talk about running? I did it! Yes I did it! In 4…
Sales of the unexpected. Lessons from the master of branding
Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two…
Quiet brands to shout about at Selfridges. A branding experiment
Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store,…
The brand new year: key brand management trends
Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes…
Four Lessons in Brand Management From the Race for the White House
Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking…
Five Key Tools to Obtain Brand Consistency – On and Off-line
Creating effective and consistent marketing with technology has been a trend for a while now – but what do you…
Four ways to maximise your marketing budget
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…
How to choose a format for your brand guidelines
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but…