Brand Management in a recession – How to adapt your approach when the going gets tough.
The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find…
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What can Olympic athletes teach us brand managers?
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing…
Three tips for building a stronger brand
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much…
The Future of Branding
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as…
Differentiation through Brand Building
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO…