Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought I was talking about something else?).…
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the consistent brand experience they deliver to their customers is industry leading. This is according to an infographic based on a Brand Experience research report from brand management software provider Brandworkz and Chartered Institute…
[vc_row][vc_column][vc_column_text]Brandworkz digital asset management system has this week launched its latest software version 8.02 with improvements to web-to-print, workflow and upload speeds. Web-to-print: Improved template configuration options, ability to attach a workflow to a template, and enabling external XML data sources to map to a template. Workflow: In-built commenting and annotation tool for images and…
[vc_row][vc_column][vc_column_text]A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology enter the marketing mix. Creating the right messaging and content to facilitate these conversations is an important part of the marketing process. Multiple internal marketing teams are involved in both the creation and distribution of…
[vc_row][vc_column][vc_column_text]Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform has formed a strategic partnership that expands the scope of brand management across businesses. Brand asset management and digital asset management software is already used by companies to immerse staff in the brand and to control, manage and distribute brand-compliant…
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your digital asset management (DAM) system. A system that is built with flexibility and the ability to change at the forefront of the offering is better suited to meet your needs today and into the future.…
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface. But the people behind the technology are as much the secret to your digital asset management system’s success as the platform itself. Aurora Alvarez, Brandworkz Digital Project Manager, outlines what any buyer of digital asset…
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company JLL. Wade is in charge of digital marketing, social media and brand across the globe. A company of 75,000 people in 1,000 locations across 70 countries, JLL recognises the importance of a strong global brand…
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly calling the shots in their relationships with brands. Marketers are creating an enormous amount of content in order to attract and retain the attention of consumers and the sheer quantity of content required often throws…
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager at retail fashion footwear brand Dr. Martens. Dr. Martens shoes have been adopted by generations of rebellious individuals who are not afraid to stand out from the crowd and as such, the brand refuses to…
