What to Look For in a Brand Asset Management System
As any brand management professional will know, it can be a pretty overwhelming task to manage all of the…
Author
How to Choose a Digital Asset Management System
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. …
How Brand Asset Management Enhances Your Visual Identity
Put your hand up if you work in branding and you’re stressed out. OK, maybe you didn’t put your…
What Your Digital Asset Management Software Is Missing
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More…
7 Brand Management Tips for 2022
The great thing about brand management is that there are always going to be new ways to make it…
How to Make the Business Case for Digital Asset Management
We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question…
6 Critical Elements of Brand Management
If you’re a brand manager (and a bit arguable), you may have just read the title and thought, “Aren’t…
How to Safely Reduce Marketing Costs and Budget
Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
4 Brand Management Challenges Not to Underestimate
Your brand is everything. That said, there are so many ways for your brand to fail and so little room…
What is Good Brand Management in 2022?
From Coca Cola’s classic calligraphy and McDonald’s golden ‘M’ to Google’s minimalist multicolour lettering and Apple’s sleek silver graphics,…