The Hidden Costs of Off-Brand Content and How to Prevent Them
Branding isn’t just about aesthetics. When customers engage with a brand, they expect consistency. A cohesive brand reinforces credibility, strengthens…
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The Brandworkz Blog
All the latest Brandworkz articles, blogs, news, webinars, and white papers.
The Hidden Risks of Brand Fragmentation and How to Prevent It
A strong brand is more than a logo or color palette—it’s a cohesive experience that builds trust and recognition across…
Maximizing ROI with Advanced Brand Management Tools
Every investment in a competitive business must yield measurable results, and brand management is no exception. While many organizations understand…
How Brand Guidelines Ensure Global Consistency Without Slowing Teams Down
Maintaining a consistent brand identity across regions, teams, and platforms is essential for building trust and recognition for enterprise organizations.…
Brand Management in a Globalized World: Tips for Multinational Companies
In a globalized economy, brand management has become more complex and demanding, especially for multinational companies that operate across diverse…
Top 5 Brand Management Challenges and How to Overcome Them
Effective brand management has become increasingly complex as organizations expand globally, adopt new technologies, and diversify their marketing efforts. While…
Transform Your Brand Management Strategy with Real-Time Reporting and Analytics from Brandworkz
Data-driven decision-making has become essential for brands looking to stay competitive and agile in today’s complex marketing environment. The ability…
Empower Your Marketing Team with Brandworkz’s Collaborative Brand Management Software Features
The fast-paced and increasingly complex marketing landscape demands team collaboration to ensure consistency, efficiency, and compliance across all brand assets.…
Boost Your ROI with Brandworkz’s Dynamic Templating Capabilities
In today’s fast-paced business environment, where brand consistency and speed to market are critical, companies need tools to create high-quality,…
Brandworkz Software Feature Highlight: Logo Finder
Brand consistency is crucial for any organization, and using the correct logo in all communications and marketing materials plays a…
Improving Brand Management: How AI Enhances the Brandworkz Content Review Process
Brands face an ever-growing demand for content, and managing this influx effectively is crucial. The content review process ensures that…
Maximize Your Brand Management Efficiency with Brandworkz: Integrations, Connectors & Plugins
Welcome to an in-depth exploration of how Brandworkz can transform your brand management with seamless integrations, connectors, and plugins. No…
Why Brandworkz is the Best Choice for Enterprise Brand Management
Enterprise organizations face unique challenges in managing their brands due to their size, the complexity of their operations, and the…
Brandworkz Brand Management Software vs. Traditional DAM Software: Which is Better for Your Business?
Choosing the right software to manage your brand can significantly impact your marketing efficiency – and consistency. Brandworkz offers a…
Exploring the Dynamic Templating Capabilities of Brandworkz for Better Brand Management
Brandworkz continues to set the standard in brand management software by offering dynamic templating capabilities that streamline content creation and…
How to Maximize Your Brand Management Software’s ROI
How to Maximize Your Brand Management Software’s ROI Effective brand management software (BMS) amplifies the return on investment (ROI) by…
How to Maintain Brand Consistency with a Franchise Model
Maintaining brand consistency across a franchise network presents unique challenges. Franchisees operate semi-independently but must adhere to the brand standards…
What Is a Content Workflow and Why Is It Crucial to Brand Management?
A robust content workflow is pivotal in steering a company’s marketing success. Every digital marketing campaign relies on strategically crafted…
Top 10 Daily Uses for Brand Management Software: Streamlining Your Digital Asset Workflow
Brand management software has become indispensable for organizations aiming to streamline digital workflows and enhance brand consistency across all channels.…
Manage Your Digital Assets More Efficiently With Brandworkz
Brandworkz Digital Asset Management (DAM) system revolutionizes how you control the content that defines your brand. This system is not…
Enhancing Workflow with Brandworkz: Advanced Features for Efficient Digital Asset Management
Digital asset management (DAM) is now indispensable for brands looking to maintain a competitive edge by efficiently managing and distributing…
Smart Brand Management: Create On-Brand Artwork from Templates in Seconds
In today’s fast-paced marketing environment, efficiency and brand consistency are critical. Brandworkz introduces a revolutionary way to maintain these standards…
Efficiency in Enterprise Brand Management with Automated Approval Workflows
Managing the marketing approvals required in a bustling enterprise environment poses a unique challenge. Brandworkz introduces a streamlined approach, transforming…
Brand Management Software – Enterprise Features. Open API for Seamless Integration with Existing Systems
Open API (Application Programming Interface) is a pivotal component in the digital asset management (DAM) ecosystem, particularly for enterprises seeking…
Customization and Compliance: Tailoring Brandworkz to Meet Your Brand’s Unique Needs
Brandworkz sets a high standard in the digital asset management (DAM) industry, not only for its robust functionality but also…
Organizing for Success: Advanced Asset Organization and Seamless Integration in Brandworkz
Introduction: The Brandworkz Edge in Asset Management Brandworkz revolutionizes digital asset management by providing advanced organizational tools and seamless integration…
Collaboration and Security: The Brandworkz Way
Enhancing Collaboration with Security at the Core Brandworkz excels in providing a platform that enhances team collaboration on asset management…
AI in Brand Asset Management: Guiding Your Brand through the AI Revolution
As the marketing world rapidly (or begrudgingly) embraces Artificial Intelligence (AI), Brand Asset Management (BAM) systems have become crucial in…
Traditional DAM vs. Brand Asset Management: A New Era in Digital Management
A fundamental shift is occurring in digital asset management. Traditional Digital Asset Management (DAM) software, often perceived as sophisticated storage…
Enhancing Brand Guidelines Management with Digital Asset Management Software
Brand management in the digital age demands precision, especially when maintaining and implementing brand guidelines. Digital Asset Management (DAM) software…
Navigating the Digital Age: Brand Guidelines Software vs. Modern Brand Asset Management Solutions
The tools and technologies businesses use to manage their brand assets in digital marketing and branding are becoming increasingly pivotal…
The Future of Brand Management: AI-Driven Content & Brand Asset Management Solutions
Brand Asset Management (BAM) and Digital Asset Management (DAM) solutions are becoming pivotal in guiding companies through the complexities of…
Maximizing ROI with Brand Asset Management Solutions for Brand Guidelines
Introduction to Brand Asset Management and ROI When considering the backbone of a successful brand, consistent and effective brand guidelines…
The Ultimate Guide to Choosing a Brand Asset Management Solution
Managing brand assets is paramount in modern business, especially when brands wield immense influence. Digital tools, like the Brand Asset…
Elevating Your Brand with Integrated DAM: A Brandworkz Guide
Effective brand management is a perpetual challenge in the dynamic realm of marketing. Your brand assets, such as logos and…
How to Pick the Best Digital Asset Management Software for Your Specific Business Needs
Selecting the most suitable Digital Asset Management (DAM) software for your organization requires more than a cursory glance at popular…
Maximizing the ROI of Your Digital Asset Management Software: Strategies for Effective Implementation and Usage
When an organization invests in Digital Asset Management (DAM) software, the goal transcends mere asset management. The aim is to…
Digital Asset Management Software: The Backbone of Modern Marketing Operations
Marketing, as an industry, stands at the intersection of creativity and strategy. While these two aspects are foundational, much of…
Streamlining Brand Management in a Hybrid Workplace: A Digital Asset Management Software’s Role in Streamlining Operations for Distributed Teams
Change is constant amid the shifting landscape of modern work practices, where remote and office-based work harmonize like never before.…
Unlocking the Power of Brand Asset Management: Insights from Brandworkz Experts
Efficient brand asset management is the lifeblood of modern marketing and brand consistency. In today’s rapidly evolving digital landscape, it’s…
Optimizing Enterprise Brand Consistency: The Power of Digital Asset Management (DAM)
The dynamics of modern business have shifted dramatically. With technological advancements and an increasing emphasis on work flexibility, enterprises are…
Onboarding to Asset Distribution: A Review of Brandworkz Features and Benefits to Streamline Brand Management
Brands constantly produce and manage many digital assets, from images and videos to comprehensive documents. These assets define a brand’s…
How a DAM Can Help Franchise Businesses Maintain Strict Brand Management
With their sprawling networks and unique challenges, franchise businesses are often under intense pressure to uphold brand consistency. A pivotal…
Improving Digital Asset Management Beyond SharePoint
Digital Asset Management (DAM) is critical for organizations that wish to maintain a consistent and impactful brand presence across varied…
Join Brandworkz at Henry Stewart’s DAM NY 2023
As the digital world continues its relentless march forward, events that encourage knowledge sharing, experience exchange, and the building of…
Streamlining Your Brand’s Digital Footprint with DAM Software
In the intricate balance of the modern digital ecosystem, brands face the dual challenge of accumulating vast digital assets and…
Brand Management 101: Harnessing the Power of Automation with Brandworkz
In today’s digital landscape, a brand’s consistent and compelling image determines its success. A brand extends beyond a simple logo…
Understanding DAM: Why Digital Asset Management Software is the Future of Brand Management
In a world brimming with digital content, managing brand assets is a challenge many companies grapple with. But as we…
DAM: Don’t Let Your Assets Go There To Die
At the DAM EUROPE 2023 conference in the UK, Spinakr’s Chief Operating Officer Brad Luna took the stage to deliver…
Why Branded Templates and Assets Are So Valuable to Branding
A successful brand isn’t just sustained by logos, fonts and other artwork — they should improve it. So you…
Why a Brand Asset Management Platform Helps Empower Your Teams
Every team strives to be as productive and efficient as possible. Team efficiency directly relates to not only higher…
What Should Really Be Going Into Your Brand Guidelines?
Do you struggle to write clear brand guidelines? You’re not alone! In our experience, brand guidelines are often treated…
Why Your Brand Guidelines Aren’t Working As Well As They Should
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic…
From Logo Finders to Approval Workflows: Upgrading Your Brand Management
Knowing where to start with upgrading your brand management can be tricky — attempts to improve things by forking…
Simplify Marketing Compliance in 2023
Marketing compliance refers to the laws and regulations that govern marketing activities. Businesses must understand and follow these regulations…
How Digital Marketing Workflows in Branding Have Evolved
Brand management has evolved — it’s no longer a small-scale activity managed by a single person or two. And…
Why Your Brand Guidelines Aren’t Working As Well As They Should
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic…
How to Build a Winning Brand Development Strategy
Brand development is one of those branding factors that never really goes away. It’s a priority when you’re first…
Why Integrations Are Critical to Your DAM Software
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from…
5 Ways to Master Digital Branding
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed…
5 Challenges Your Brand Development Strategies Should Solve
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves.…
How to Re-Evaluate Your MarTech Stack Components
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social…
Digital Marketing vs. Digital Branding: What’s the Difference?
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and…
Why Maintaining Brand Consistency is Easier Than Ever
While every person who uses the Internet — so, really, most of the world — is bombarded with several…
How to Enhance Your Online Brand Reputation Management
Reputation management used to be easy. Brands would put out press releases, pay for a strategic ad slot, sponsor…
Brand Experience Software and Why It’s Important
We want to clarify something off the bat: boosting your brand’s image isn’t the only reason you should be…
Why Brand Asset Management is the Solution to Inconsistent Branding
Giving your customers, stakeholders, and ANYONE involved with your brand the best branding experience possible is a given for…
Would Your Brand Assets Really Benefit From Brand Asset Management?
That’s a good question (if we do say so ourselves). Brand asset management (BAM) basically does what it says…
What to Look For in a Brand Asset Management System
As any brand management professional will know, it can be a pretty overwhelming task to manage all of the…
6 Problems Solved by Digital Brand Management Tools
Contextual advertising… viral videos… personalised content… insert other marketing buzzwords. Trying to keep up with all of them is…
How to Choose a Digital Asset Management System
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. …
Digital Asset Management Solutions That Enable Better Branding
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still…
How Brand Asset Management Enhances Your Visual Identity
Put your hand up if you work in branding and you’re stressed out. OK, maybe you didn’t put your…
Why Digital Asset Management is Ideal For Small Companies
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address…
What Your Digital Asset Management Software Is Missing
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More…
The Evolution of Brand Management | Lessons from the Past and Visions of the Future
Brand management was once a relatively small-scale venture that accounted for little more than a visible logo and a…
7 Brand Management Tips for 2022
The great thing about brand management is that there are always going to be new ways to make it…
6 Challenges of Global Brand Management Solved
There’s a lot to be gained from going global. Broader consumer reach and the ability to employ the best…
How to Make the Business Case for Digital Asset Management
We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question…
Brand Management vs Marketing | Redefining Brand Management in 2022
No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand…
6 Critical Elements of Brand Management
If you’re a brand manager (and a bit arguable), you may have just read the title and thought, “Aren’t…
How to Control Your Brand Perception Online and Offline
What makes popular corporations such as Amazon, Netflix, and Nike stand out from the rest of the competition? The…
How to Safely Reduce Marketing Costs and Budget
Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
4 Brand Management Challenges Not to Underestimate
Your brand is everything. That said, there are so many ways for your brand to fail and so little room…
How to Embrace Strategic Brand Management
In a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear…
How to Simplify Marketing Compliance in 2022
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing…
Is Your Marketing Stack Getting Out of Control?
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of…
How to Ensure Brand Consistency Across Every Channel
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting…
7 Overlooked Challenges of a Rebranding Strategy
Your brand is the face of your business. You’re trying to reinvent yourself, all while retaining the same recognition, trust…
4 Ongoing challenges faced by brand managers beyond 2022
And 4 solutions proven to work
Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down…
Which file formats should your Digital Asset Management system support?
Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM…
5 design basics of rebranding that are often overlooked
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects and…
60 seconds with the Brandworkz team – Simone van Oosten
[vc_row][vc_column][vc_column_text]Get to know the Brandworkz team a little better with our new interview series. This month we chat with Simone…
Q4 branding news review
[vc_row][vc_column][vc_column_text]Welcome to the Q4 edition of the Brandworkz News Review, your roundup of all thing brand, marketing and brand management.…
60 seconds with a Brand Manager – Ian Louden
[vc_row][vc_column][vc_column_text]Next up in our new series of quick interviews with Brand Managers from around the world is Ian Louden from…
The Tube Takeover
[vc_row][vc_column][vc_column_text]Thursday 19th November 2020 was a key date for any gamer – the release of the new Sony PlayStation 5.…
Five reasons you need more than an FTP site for simple digital asset management
Marketing is a digital business these days – yet, in some organisations, the internal processes or operations that enable much…
60 seconds with a Brand Manager – Neil Monahan
[vc_row][vc_column][vc_column_text]First up in our new series of quick interviews with Brand Managers from around the world is our very own…
Q3 branding news review
[vc_row][vc_column][vc_column_text]Welcome to the new Brandworkz review of all things brand, marketing and brand management. This will be a quarterly series…
The Brand Control Balancing Act
[vc_row][vc_column][vc_column_text] Is there a such thing as too much brand control? Maintaining brand control is the natural reaction that most…
The Role of Brand in Unifying Your Teams
[vc_row][vc_column][vc_column_text]“One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does…
The 10 Tenets of Brand Control
[vc_row][vc_column][vc_column_text] When our team uses the term “Brand Control”, the first response from clients is usually “you mean playing Brand…
Brandworkz is fully ISO 27001 certified
[vc_row][vc_column][vc_column_text](London, UK, 10th February 2020) – Brandworkz, the award-winning Brand Management Software provider, has achieved full ISO 27001:2013 Information Security…
Is Martech your brand enemy?
[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed,…
The Mini-guide to Marketing Compliance Management
How marketers can fulfil their regulatory obligations – and still develop brand collateral at speed and scale If you’re in…
White paper: When is comes to brand strategy: Control is king
Retaining control over your brand in the digital era can be tricky; it can be especially difficult for marketers to…
Brandworkz latest partnership with HUT 8
[vc_row][vc_column][vc_column_text]Brandworkz is delighted to announce their latest partnership, teaming up with HUT 8. This partnership agreement signed between HUT 8 and…
Brandworkz Brand Fitness Survey Q4 2019
The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in! Over the…
Why Brand Management Software?
[vc_row][vc_column][vc_column_text]Since starting a Brandworkz in May (how is it already nearly two months that I’ve been here?!) I’ve spent a…
White Paper: The business case for brand management software
Here at Brandworkz, we believe that a well-managed and consistent brand is one of the holy grails of business. It’s…
White Paper: 5 ways in 1 to create brand value in Financial Services
It’s no surprise to see that in an increasingly globalised world, companies are paying more and more attention to the…
White Paper: The Five Pillars of Successful Brand Consistency
Like most things in life that are very important, brand consistency is difficult to achieve. These days customers are overwhelmed…
The awards keep coming
[vc_row][vc_column][vc_column_text]The awards keep coming for Brandworkz and Baker Tilly! On Monday night at the inaugural Internal Communications and Engagement Awards…
And the winner is….
[vc_row][vc_column][vc_column_text]Hot on the heels of winning the inaugural award for “Best Use of MarTech for Employee Engagement” at the B2B…
White Paper: Brandworkz Brand Management Survey Q1 2019
We have crunched the data and the results are in! In December 2019 we conducted our brand management survey on…
Brandworkz are two-time finalists in 2019 MarTech Awards!
[vc_row][vc_column][vc_column_text]Award season is in full swing and while we were disappointed not to win an Oscar at this year’s event,…
Asset migration strategy and process for Digital Asset Management systems
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital…
The FS Forum Awards for Marketing Effectiveness 2018
Brandworkz were extremely proud to be a sponsor at the Financial Services Forum Awards for Marketing Effectiveness this year, held…
The Financial Services Forum Marketing Effectiveness Awards 2018
Brandworkz, award-winning Brand Management Software provider, are delighted to be sponsoring The Financial Services Forum Marketing Effectiveness Awards 2018 which…
How to write an RFP for a DAM and Digital & Print template system: A 10- step guide
How to write your RFP All Brand Management Software, Digital Asset Management and Digital & Print template vendors will tell…
What we learnt at the 2018 Brandworkz Client Sharing Event
The annual Brandworkz Client Sharing Event took place in London last week and we were honoured to welcome three clients…
Exceed Customer Expectations with Internal Brand Alignment
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage…
From Digital Asset Management to Digital Transformation
“Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer…
The University of Greenwich Digital & Print template story
[vc_row][vc_column][vc_column_text]Managing a brand, producing thousands of marketing materials and overseeing consistency can be a tough call, particularly if you have…
What is Digital & Print Template software and why should marketers care?
[vc_row][vc_column][vc_column_text]Simply, Digital & Print Templates enable your marketing teams to produce top-notch artworks in-house – no digital or design skills…
A new client case study – meet Action Against Hunger
[vc_row][vc_column][vc_column_text]We are very proud to bring you our latest case study from a client doing enormously important work in the…
Brandworkz listed as one of the UK’s top B2B MarTech companies
[vc_row][vc_column][vc_column_text]There has been a growing number of B2B MarTech vendors coming out of the UK to challenge the dominance of…
A six-step user adoption guide: Help your employees get on board with new software
[vc_row][vc_column][vc_column_text]A high priority for any software buyer should be end user adoption of the technology – but this part of…
Brandworkz DAM ranked highly for marketers
[vc_row][vc_column][vc_column_text]The Codified DAM Consultant, has published a revealing article exploring three of the most popular Digital Asset Management use-case scenarios…
Brandworkz 8.2 Release
GDPR regulations come into force this week, giving more privacy rights to consumers and holding to account those that breach…
How two Brandworkz clients drive brand experience consistency in an omnichannel world
In today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart…
Brandworkz is named one of the best Digital Asset Management vendors for Implementation, Relationship and Usability
Brandworkz has been identified as one of the best Digital Asset Management vendors by real software users on the G2…
HPS Group & Fiat Chrysler Automobiles new dealer marketing portal – The Hub
[vc_row][vc_column][vc_column_text]We are delighted to announce that new Brandworkz Brand Management Software client, HPS Group, have commissioned and delivered the first…
A double first in brand management
[vc_row][vc_column][vc_column_text]We are delighted to bring you a new client case study for the University of Greenwich, in London, established in…
Brandworkz is named an elite digital asset management vendor
Brandworkz Brand Management Software is proud to announce that we have been featured in the Codified DAM Consultant’s vendor listings…
Medela – nurturing its brand with a new Brand Centre
[vc_row][vc_column][vc_column_text]We are excited to welcome a new client to the Brandworkz Brand Management Software family, Swiss-based, global company Medela, and…
Seven signs you need a digital asset management platform
Is your marketing team working as efficiently as you’d like? Can everyone find the marketing materials they need instantly? Can…
Our five favourite DAM features
We always love to hear which features different clients like best about their uniquely customised Brand Management Software. But then…
Brandworkz Presentation by Wade Baylis from JLL
The final video from the Brandworkz Client Sharing Event features Global Content Manager at JLL, Wade Baylis. Wade discusses how…
Brandworkz named Market Leader in the Winter 2018 Digital Asset Management Software Customer Success Report
Brandworkz Brand Management Software has been named a Market Leader in the Digital Asset Management Software category for the Winter…
3 techniques for building the strongest brand you can
[vc_row][vc_column][vc_column_text]Businesses with strong, consistent, well managed brands have higher market valuations than their competitors. But building brand value and your…
The secret behind a successful digital asset management implementation project
What is the secret behind a successful Digital Asset Management implementation project? It is a highly professional and experienced digital…
Brandworkz Presentation by Robert Mayor from University of Greenwich
The latest video from the Brandworkz Brand Management Software Client Sharing Event features Robert Mayor the Director of Communications and…
The DAM Buying Process: Why you need to choose a configurable digital asset management platform
“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford…
Five DAM high-level questions to ask yourself when considering digital asset management technology
Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher…
Buying a DAM system in 2018: Five must-haves
It is that time of the year when much is written about the next innovations in technology – not least…
Video summary of Brandworkz Client Sharing Event
Last week saw Brandworkz Brand Management Software host the latest in our series of Client Sharing Events in London. This…
13 quick things we learnt at the Brandworkz Client Sharing Event
Brandworkz has just hosted another in our series of Client Sharing Events. Based around the idea of Client Connections, the…
How to get the most value out of your digital asset management platform
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we…
Eight major benefits of digital transformation
[vc_row][vc_column][vc_column_text]Digital transformation is rapidly changing the way businesses are working and has even more potential to dramatically alter the way…
Brand Management Software – A must-have for marketers
[vc_row][vc_column][vc_column_text]What is brand asset management software, what problems does it solve and how can it help marketers? We get asked…
Brandworkz latest case studies
[vc_row][vc_column][vc_column_text]Here at Brandworkz we love helping our clients to deliver exceptional brand experiences. This week we are highlighting three case…
How Brandworkz Solves the Consistent Brand Experience Challenge
Have you been struggling with how to achieve a consistent brand experience? This is a question Brandworkz set out to…
Client Connections – Brandworkz Client Sharing Event
We are excited to be hosting another in our series of Brandworkz Client Sharing Events, on Wednesday 22nd November at…
Brandworkz Customer Experience Workshop at the Festival of Marketing 2017
Last week saw digital asset management provider Brandworkz sponsor and participate in the Festival of Marketing 2017 in London’s Tobacco…
Brandworkz is a top rated digital asset management software
We are delighted that Brandworkz has been voted a top rated digital asset management software by G2 Crowd for a…
Digital Asset Management Infographic
New research conducted by Brandworkz has revealed that marketers who use a brand asset management or Digital Asset Management (DAM)…
Brandworkz and Base Media Cloud Partner to provide high speed uploads and downloads
[vc_row][vc_column][vc_column_text]Brandworkz, the Brand Management Software and Digital Asset Management Software provider announced today a partnership with Base Media Cloud, a…
INFOGRAPHIC: Why Brand Consistency is the Holy Grail of Brand Experience
[vc_row][vc_column][vc_column_text]Consumers have never had more brands fighting for their attention, which make brand consistency even more important than ever. Brands…
Join us at Festival of Marketing to find out how to win the brand experience consistency battle
Brand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura…
How to deliver a consistent brand experience to your customers
[vc_row][vc_column][vc_column_text]A clear and consistent brand experience for your customers has never been more important to help distinguish your business from…
MONIN and Brandworkz announce partnership
[vc_row][vc_column][vc_column_text]MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce…
Lunch and Learn – The Marketer’s Guide to Brand Management Software
The function of brand management in marketing is more essential today than ever. Every marketer manages vast volumes of content…
5 questions to ask your DAM vendor
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship…
INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of…
Three stories from marketers who’ve changed the way they manage their brands
[vc_row][vc_column][vc_column_text]A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology…
Brandworkz and Templafy integrate to expand the scope of brand management
[vc_row][vc_column][vc_column_text]Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform has formed a strategic partnership…
The DAM Buying Process: Why Flexibility is a must-have in your digital asset management platform
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your…
What’s behind a successful digital asset management platform?
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface.…
Meet the Brandworkz client – JLL
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company…
Why you need a dedicated DAM manager
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly…
Meet the Brandworkz client – Dr. Martens
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager…
Five technical questions you must ask your DAM vendor before you buy
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you…
Seven reasons why the world’s leading organisations choose Brandworkz
[vc_row][vc_column][vc_column_text]As a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and…
60 Second Showcase: How to align brand promise and brand experience
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with…
The DAM Evolution – how brand communications could change entirely
The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution…
Why CMOs must be responsible for improving internal brand alignment
[vc_row][vc_column][vc_column_text]“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and…
SlideShare: Five Qualities to look for in a DAM Implementation Partner
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you…
Brandworkz Digital Asset Management Overview Video
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video…
SlideShare: Eight insightful questions to ask the Product Team before choosing a DAM Vendor
When you are purchasing a digital asset management system it is important to know that it is being built by…
Brand consistency applies to behaviour as much as identity
[vc_row][vc_column][vc_column_text]We’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently…
60 Second Showcase: How do you keep your sales team on message and on brand
It is important that everyone within your business is educated about the brand values and vision and that they are…
The Key DAM Ingredient? The Vendor’s Product Team
Get to know the DAM product team who build your software Before you visit a top-notch restaurant, you’ll probably have…
The Big Gear Change
[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015,…
A brand new experience
How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer…
Brandworkz is rated as ‘best digital asset management software’ by G2 Crowd
We are delighted to be ranked by G2 Crowd as one of the ‘best digital asset management software‘ platforms available…
The Marketing and HR power-struggle: Who is responsible for brand management?
[vc_row][vc_column][vc_column_text]Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this…
Brandworkz: Top Ten FAQs
[vc_row][vc_column][vc_column_text]Here at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning…
Meet the Brandworkz client – Mitsubishi Motors
Meet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager…
How to deliver a consistent brand experience in Financial Services
Welcome to the latest in our series of webinars looking at the topic of brand experience. This week our webinar…
How to align internal teams behind your brand
This webinar is part one of a three-part webinar series looking at the typical challenges faced by digital marketers. Aligning…
DAM Implementation: Like Putting Together an Ikea Bed
You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number…
Why brand consistency is the Holy Grail of positive brand experience
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our…
How to build your brand through great customer experience
Welcome to the latest Brandworkz webinar. This week we will be looking at building your brand through a great customer…
How to get any third party to communicate your brand consistently
Welcome to part two of our three-part webinar series looking at marketers’ challenges in the digital era. This week we…
Learn how to deliver powerful customer experiences
“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand…
A mind-blowing CIM Digital Summit
The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the…
Come to our client knowledge sharing event!
Brandworkz is delighted to be hosting a Client Knowledge Sharing event at our offices on Wednesday 2nd November at 3pm.…
Are Today’s DAM Systems Ready for Next-Gen Data?
It’s time for the digital asset management industry to step up and look to the next generation of digital assets.…
How to deliver exceptional experiences and your best competitive advantage
[vc_row][vc_column][vc_column_text] With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back.…
Why the future of digital asset management is mobile
Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable…
60 Second Showcase: How do you exceed customer expectations?
The internet has transformed the way we buy products and services, there is now a lot more riding on our…
Brand Design is Going Mobile
[vc_row][vc_column][vc_column_text] What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting…
Banking on a Powerful Brand Experience
When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the…
Meet the Brandworkz client – energy drinks brand, CULT
Meet energy drinks brand CULT and their online marketing co-ordinator, Katrine Klitgaard. In this video, Katrine tells the story of…
Jens Lundgaard: Multiculturalism may be post-Brexit UK’s greatest strength
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You…
Brandworkz is included in the 2016 DAM Vendor Pricing Survey
Brandworkz is proud to be counted as one of the most transparent digital asset management vendors, having been included in…
Infographic: CIM Brand Experience Research
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand…
Brandworkz included as one of Capterra’s ‘Top Twenty Most Popular DAM Software Products’
We are delighted to have been included as one of Capterra’s top twenty most popular digital asset management software products…
60 Second Showcase – How can digital asset management kick start a digital transformation?
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the…
Brandworkz Search: An interview with our Head of Product Hari Walters
Brandworkz Head of Product Hari Walters recently took some time out of his busy schedule to discuss the latest release…
How to protect your investment in your brand
[vc_row][vc_column][vc_column_text]The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who…
Why the marketing function must take responsibility for delivery of a consistent customer experience
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit…
Effortless: Managing Digital Assets The Brandworkz Way
Your digital assets have never been more essential to your business. Customers expect to interact with your brand through multiple…
60 Second Showcase – How do you deliver a consistent brand experience?
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in…
A course of digital treatment
[vc_row][vc_column][vc_column_text]How to innovate in healthcare marketing while remaining compliant Every marketer is focussed on innovation. We exploit new digital marketing…
Six secrets of delivering a positive customer experience
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their…
SlideShare: The Five DAM Essentials in 2016
There are some who claim that innovation is dead within the brand asset management and digital asset management industry. At…
What does it take to be Brandworkz Head of Product Management?
In the world of technology, it takes an enormous amount of effort to build a product that people enjoy using.…
Brand Experience and the Customer Perspective: A review of the CIM Brand Health Summit
The CIM Brand Health Summit held yesterday must be up there with one of the most interesting and high quality…
A successful Brandworkz User Group meeting
We held our first Brandworkz User Group meeting of 2016 on Wednesday and Thursday this week. We were delighted to host our…
Powered by Patients
[vc_row][vc_column][vc_column_text] Bringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive…
Real Story Group include Brandworkz DAM software in Reality Check
Market analyst Real Story Group have included Brandworkz digital asset management software in their latest Digital & Media Asset Management Reality…
Four tips on how to win back customer trust
From time to time a company will go through a crisis that affects the public’s perception and causes damage to…
Our favourite Christmas Ads 2015
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
How to embrace personalized healthcare marketing
[vc_row][vc_column][vc_column_text]Healthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people…
How to be digitally driven in healthcare marketing
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up…
Icebreaker Video Case Study
Icebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the…
Is consistency in branding important?
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is…
5 ways to encourage all your employees to use your DAM system
There has been a growing trend for marketing and brand teams to use their digital asset management platform more often.…
Beyond the ‘Diesel Dupe’: How the VW brand can win back consumer trust
[vc_row][vc_column][vc_column_text] Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make…
Brandworkz announces new marketing software client wins
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management and digital asset management software company, has won a number of new clients in the…
Slideshare: The Ultimate Asset: Brand Consistency
Over the last number of years, marketing has become a very complex network of content that is generated by marketers,…
Infiniti Red Bull Racing Video Case Study: Media Sharing Software
Formula 1 is all about speed and Infiniti Red Bull Racing is one of the quickest teams on the grid.…
Four tips for ensuring a great healthcare customer experience
[vc_row][vc_column][vc_column_text]Within the healthcare industry the balance of power has moved from insurers and providers to patients. There is a change…
Managing digital files: How to encourage all your employees to use your digital asset management software
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we…
“Surprise and delight” how can brands get it right?
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element…
Healthcare Marketing Trends: Hospital? Or do we mean ‘hospitality’?
[vc_row][vc_column][vc_column_text]When considering the realm of healthcare marketing trends and healthcare delivery, any experienced medical professional will tell you that yesterday’s ‘patient’ must…
How to upload an asset to Brandworkz
The latest how-to video from Brandworkz is looking at how to upload an asset to our digital asset management system.…
Digital assets: How to use Brandworkz albums
The latest how-to video looking at Brandworkz’ ‘Albums’ feature which allows you to securely share digital assets with users who…
How to download an asset in Brandworkz
Below is a 3 minute 45 second video from Brandworkz showing how easy it is to download an asset within…
Seven-step Digital Asset Management Software Implementation Guide
When implementing a new digital asset management (DAM) system, it’s important to first have a firm plan in place. That…
Do Marketers Need Advanced Analytics in their Digital Asset Management Software?
Here at Brandworkz, we believe the answer is yes. Our clients have been asking for advanced analytics in their Brandworkz…
Technical considerations for exporting assets, metadata and CMS pages from a Digital Asset Management platform
The following is the advice we give to our new clients who’ve been using another digital asset management platform and need to…
How to achieve the ultimate asset: brand consistency
[vc_row][vc_column][vc_column_text]Multiple campaigns, social media, websites, blogs, print campaigns, audio visual content – it all falls to the marketer to create,…
A US Healthcare Insurance Company Infographic
[vc_row][vc_column][vc_column_text]With over 40,000 employees and nearly 40 million customers, this Brandworkz healthcare insurance client in the US needed a brand…
JLL Case Study Video
International property consulting firm JLL wanted to create a more unified image of their company and share their brand initiatives…
5 reasons you need more than an FTP site for digital asset management
Technologies are rapidly advancing and there is a more efficient way to share digital files than using a file transfer…
How to get 3rd parties to communicate your brand consistently
In this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies…
Brandworkz ten-minute takeaway
Anna Cotton of Brandworkz interviews Rob Mettler of PA Consulting Group on digital transformation in the financial services industry. Operating…
Brandworkz back by the river
Last Friday brand management software provider Brandworkz returned for our second annual Henley Royal Regatta client day. We were delighted…
Brandworkz reviewed in Technavio Digital Asset Management report
Brandworkz has been reviewed by leading technology research and advisory company Technavio in their latest report Global Digital Asset Management…
A Major US Health Insurance Company Case Study Video
Health industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers.…
Why your Digital Asset Management system needs its own dedicated manager
With the rapid proliferation of online channels, mobile experience and social media, marketing is getting tougher all the time. For…
What are the benefits of DAM?
More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider…
How can marketers take responsibility for customer experience?
Customer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’…
Brandworkz Announces Several New Live Client Sites
[vc_row][vc_column][vc_column_text]Brandworkz has recently had several client sites go live. Have a look below at a few of the new sites…
Brandworkz UK User Group Meeting
Brandworkz held its Q2 User Group meeting on Thursday 23rd April. We welcomed several UK-based clients to our new office in…
Marketing and IT Must Stop Battling Each Other and Start Collaborating
[vc_row][vc_column][vc_column_text]A total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic…
Brandworkz staff went to Go Ape
On Friday the 27th of March brand management software provider Brandworkz London staff went for an afternoon of monkeying around.…
10 Core Characteristics of a Great DAM System
This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined…
6 brilliant articles about digital asset management you need to read
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role…
4 Tips to Ensuring a Great Customer Experience in the Financial Services Industry
In our blog a few weeks ago we looked at what customer experience is and how it is key in…
Branding trends in the US Healthcare industry: healthcare marketing trends
[vc_row][vc_column][vc_column_text]Barack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects…
Brandworkz 6.3.1 Release Notes
Brandworkz 6.3 New Feature: Zipping Previously Brandworkz digital asset management has limited the size of zipped downloads to 250MBs. Thanks…
Brandworkz goes back to school
Brandworkz went back to school on Monday! Abigayle Norman, Content Marketing Manager, and Jens Lundgaard, Brandworkz CEO had speaker engagements…
Brandworkz is to speak at a financial services industry conference
Our CEO, Jens Lundgaard, is set to speak at a financial services industry conference on 3 March 2015 called ‘Optimise…
Super Bowl Ads 2015
Is there a better way to start your week off that sitting and watching adverts at work and not getting…
Brandworkz DAM Software rated by the Real Story Group
US based marketing and digital workplace analyst firm Real Story Group have published their latest Digital and Media Asset Management…
Brandworkz’ DAM software: we’re now an accredited digital asset management thanks to the DAM Foundation
Brandworkz is delighted to have been awarded accredited status as a Digital Asset Management provider by the DAM Foundation. The…
Destination digital
[vc_row][vc_column][vc_column_text] The key to successful travel and tourism marketing Digital marketing has turned conventional industry wisdom on its head. The…
DAM Simple: How To Select The Right DAM System If You Are A Marketer
If we could use only a single word to characterise the perfect Digital Asset Management system it would be… SIMPLICITY.…
Best Christmas Adverts of 2014
It’s that time of year again. My favourite time year, when it’s acceptable to eat copious amounts of food, wear…
Brandworkz at the Festival of Marketing
Technology & marketing talent at Tobacco Dock Last week saw Brandworkz exhibit at the Festival of Marketing in London’s Tobacco…
Apple Live: 5 things we learnt from the event
Fresh from Apple Live we look at what we learnt from the tech giant Apple is back You might ask,…
Brand Bite with Jens Lundgaard
[vc_row][vc_column][vc_column_text]Brandworkz Founder and CEO Jens Lundgaard was invited by the MSc Brand Leadership course at the University of East Anglia…
Brandworkz and QlikView collaborate to offer a marketing insight app at the Festival of Marketing
#SmarterMarketing is a marketing insight product powered by Qlikview business discovery and delivered to you through Brandworkz brand asset management.…
Webinar: How to get any 3rd party to communicate your brand consistently
Brand management software provider Brandworkz will be hosting the second instalment in a three part webinar series on Friday, November…
Andrew Twitchett sits down to talk about Brandworkz 6.2
Following the release of Brandworkz 6.2 our Head of Development Andrew Twitchett sat down with us to discuss the new…
Bob Lederer covers Jens Lundgaard in his latest report
Bob Lederer of RFL Communications has mentioned brand management software provider Brandworkz Founder and CEO Jens Lundgaard’s Econsultancy article on…
Reebok rebrand 6 months on
Reebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a…
The squeezed middle of the supermarket world
Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a…
Dixons Carphone launch their new brand
Back in late May when the merger between Carphone Warehouse and Dixons Retail was announced many marketers weighed in on…
Brandworkz’s Jens Lundgaard sails off to Cowes week
Brandworkz Founder and CEO Jens Lundgaard was treated by Aberdeen Asset Management to a day out at Cowes Week last…
Airbnb rebrand with a Bélo
I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic…
The rise of the Chief Marketing Technologist
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and…
Another successful User Group Meeting.
This week we held our Q3 User Group Meeting for our UK clients at our neighbouring gastropub, the Pig and…
A day by the river at Henley Royal Regatta
On Friday I had the pleasure of returning to my alma mater, Henley Business School, for a day of fun…
Marketers waste an hour a day searching for digital assets
The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that…
Brandworkz wins new clients in the UK and USA
Brandworkz, the marketing and brand management software company, announces today that it has won new clients in the UK and…
‘Dixons Carphone’ – is there a logic to the merged company name?
Many of you will have heard that Carphone Warehouse is merging with Dixons, Currys and PC World to become Dixons…
How to manage brand reputation in social media
Another election, another Twitter blunder. A clutch of political hopefuls has (once again) come a cropper in the run-up to…
Brandworkz adds a new client, social housing company A2Dominion, to its roster
[vc_row][vc_column][vc_column_text]Brandworkz, the marketing and brand management software company, is pleased to announce that it has picked up a new client,…
Brand gaffes – Three lessons for marketers from brands that went badly off-message
I have come across a number of stories recently, about brands that have tried to ignore their customers or their…
DAM Good? Yes, It Can Be! – How To Make Users Love Your Digital Asset Management System
If users struggle to use your digital asset management system, can’t find what they need or don’t enjoy the experience,…
Brandworkz launches Social Collaboration module for improved knowledge sharing and relationship building
[vc_row][vc_column][vc_column_text]The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the…
Brandworkz goes on the road with four speeches in four locations in one month
Brandworkz CEO Jens Lundgaard rolled out the Brandworkz Roadshow in March 2014 with four bookings to speak at marketing and…
Marketing Technology Predictions for 2014
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here…
Brankworkz exhibits at leading marketing technology conference, TFM&A
Brandworkz, the specialist provider of brand and marketing management technology will be exhibiting at Technology for Marketing & Advertising 2014 (TFM&A)…
Sochi Winter Olympics. Are sponsors and their brands skating on thin ice?
[vc_row][vc_column][vc_column_text]The 2014 Sochi Winter Olympics have officially started, but they have already been dubbed the worst in history, apparently due…
Growing demand for Digital Asset Management & Marketing Management technology drives Brandworkz to open Asia Pacific office
Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to…
Going forward into 2014
[vc_row][vc_column][vc_column_text] Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting…
Looking back at brand management in 2013
[vc_row][vc_column][vc_column_text]As the year draws to a close, I thought it would be fun to look back at my predictions for…
Debranding cigarettes will prove the power of brand
The power of branding will be proved if a review on plain packaging for cigarettes leads to new laws in…
Brandworkz hosts a global User Group meeting
We were excited to host our latest Users Group Meeting at our London office last week. This time we were…
Moustaches, sledgehammers and love-hearts – how charities are working their rebrands
Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember…
Brandworkz introduces their digital asset management software platform at World Travel Market in London and announces new client win with Turismo de Canarias
Brandworkz, the specialist provider of brand management software and digital asset management presented to exhibitors at World Travel Market, the…
Four principles of great country branding
He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain.…
Can you bank on a brand?
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of…
Brandworkz Takes the Next Step in Digital Asset Management Software Systems
Brandworkz Founder and CEO Jens Lundgaard sat down with Jeremiah Karpowicz of The DAM Coalition to discuss Brandworkz and the…
Rebranding strategy: how they got it wrong, how they got it right
Any brand manager will be only too well aware of the pressures that go with a new rebranding strategy. But…
Notes from Interaction Design film and debate at London Design Festival
We attended the fascinating film and debate around Interaction Design last week at the V&A. On the panel were Kat…
How to build a united marketing team
[vc_row][vc_column][vc_column_text]Way back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication…
Five tips for a successful rebrand
A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the…
Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces,…
Time to Think Different! Brand Management Event for Food, Drink & Lifestyle Brands
It was Time to Think Different at our first co-hosted networking event with Merika Worldwide at the sumptuous Daylesford Organic…
The Future of Branding: The Digital Dimension
During a recent trip to the United Sates to meet Brandworkz brand management software clients, I also had the opportunity…
Five lessons in corporate brand management from the big boys
[vc_row][vc_column][vc_column_text]There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by…
No more running. No more talking about running.
I’ve just done the London Marathon! How can I not talk about running? I did it! Yes I did it! In 4…
Brands made from recycled materials. A lesson in brand management.
[vc_row][vc_column][vc_column_text]Just as we thought we were facing the demise of the high street, a number of large fashion retailers are…
Sales of the unexpected. Lessons from the master of branding
Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two…
Quiet brands to shout about at Selfridges. A branding experiment
Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store,…
The brand new year: key brand management trends
[vc_row][vc_column][vc_column_text] Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major…
Wolff Olins blog about Brandworkz Brand Asset Management System
[vc_row][vc_column][vc_column_text] Brandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show…
Another successful Users Group Meeting!
Brandworkz hosted another successful Users Group Meeting at the office this week. Our clients came along to meet other users,…
Four Lessons in Brand Management From the Race for the White House
[vc_row][vc_column][vc_column_text]Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking…
Five Key Tools to Obtain Brand Consistency – On and Off-line
[vc_row][vc_column][vc_column_text]Creating effective and consistent marketing with technology has been a trend for a while now – but what do you…
Four ways to maximise your marketing budget
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…
How to choose a format for your brand guidelines
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but…
Brand Management in a recession – How to adapt your approach when the going gets tough.
[vc_row][vc_column][vc_column_text]The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find…
Building A Global Brand using Brand and Marketing Asset Management Software
[vc_row][vc_column][vc_column_text]Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business…
What can Olympic athletes teach us brand managers?
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing…
Four Lessons on Avoiding a Brand Management Nightmare
[vc_row][vc_column][vc_column_text] Clothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be…
Three tips for building a stronger brand
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much…
The Future of Branding
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as…
Differentiation through Brand Building
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO…
Brand management and consistency: is everyone singing the same song?
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the…
Figaro Digital Health Check Presentation Video
Catch Jens Lundgaard and our JLL client, Brant Long, presenting on how to go from being Brand Police to Brand…
How to unify a fragmented brand
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently…
Brandworkz to unveil latest software release Version 5.0 at TFM&A
The latest edition of Brandworkz, Version 5.0 is to be revealed at marketing technology exhibition, TFM&A at Earls Court 2,…