Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message.
But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect with their customers, resulting in a bad brand experience.
Digital asset management and Brand Management Software provider Brandworkz Head of Marketing, Anna Cotton, sets out how to align your brand promise and brand experience, internally and externally in her latest 60 Second Showcase video.
