Banking on a Powerful Brand Experience
When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the…
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Infographic: CIM Brand Experience Research
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand asset management…
60 Second Showcase – How can digital asset management kick start a digital transformation?
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the…
Why the marketing function must take responsibility for delivery of a consistent customer experience
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit…
60 Second Showcase – How do you deliver a consistent brand experience?
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in…
Six secrets of delivering a positive customer experience
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their…
4 Tips to Ensuring a Great Customer Experience in the Financial Services Industry
In our blog a few weeks ago we looked at what customer experience is and how it is key in…
The rise of the Chief Marketing Technologist
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and…
Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces,…