Icebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the materials for their garments come from and people who wear them. Icebreaker have grown to a point where they are selling their products in eight markets, over 30 countries and across 2,000 stores around the world.
We have created a short video case study of the work we did in creating a brand management system for Icebreaker that they use to share their brand personality, vision and meaning, as well as their in-store point of sales materials using digital asset management. To view the video case study please visit the Icebreaker case study page.
