What is brand asset management software, what problems does it solve and how can it help marketers?
We get asked these questions often here at Brandworkz, so we’ve put together an infographic that explains all. The data comes from interviews and research we’ve done amongst our clients over many years.
What we’ve learnt is that marketers who use a brand management platform (a centralised content hub) are more productive. They are also able to work faster and drive higher brand consistency than those who don’t have a brand reporting software. In fact brand consistency gets stronger by as much as 30% and requests to central marketing teams for logos, images, videos, documents and artwork reduce by 85%. That releases a staggering amount of time which can be focused on strategic brand building tasks rather than low level admin.
To find out how you could benefit from implementing brand asset management software in your business, send an email to neil.monahan@bandworkz.com or call us on (UK) +44 20 7288 9700, (USA) +1 214 932 3136.
