Three stories from marketers who’ve changed the way they manage their brands
A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology…
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Brandworkz and Templafy integrate to expand the scope of brand management
Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform has formed a strategic partnership…
Meet the Brandworkz client – JLL
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company…
Meet the Brandworkz client – Dr. Martens
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager…
Seven reasons why the world’s leading organisations choose Brandworkz
As a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and…
Why CMOs must be responsible for improving internal brand alignment
“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and…
Brand consistency applies to behaviour as much as identity
We’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently…
60 Second Showcase: How do you keep your sales team on message and on brand
It is important that everyone within your business is educated about the brand values and vision and that they are…
The Big Gear Change
Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015,…
The Marketing and HR power-struggle: Who is responsible for brand management?
Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this…