Brandworkz Search: An interview with our Head of Product Hari Walters
Brandworkz Head of Product Hari Walters recently took some time out of his busy schedule to discuss the latest release of our digital…
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How to protect your investment in your brand
The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who…
A course of digital treatment
How to innovate in healthcare marketing while remaining compliant Every marketer is focussed on innovation. We exploit new digital marketing…
What does it take to be Brandworkz Head of Product Management?
In the world of technology, it takes an enormous amount of effort to build a product that people enjoy using.…
Powered by Patients
Bringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive pressure,…
Four tips on how to win back customer trust
From time to time a company will go through a crisis that affects the public’s perception and causes damage to…
How to embrace personalized healthcare marketing
Healthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people…
Icebreaker Video Case Study
Icebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the…
Is consistency in branding important?
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is…
Beyond the ‘Diesel Dupe’: How the VW brand can win back consumer trust
Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…