Brand ManagementBeyond the ‘Diesel Dupe’: How the VW brand can win back consumer trustNovember 19, 2015Jens LundgaardVolkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…
Brand ManagementBrandworkz announces new marketing software client winsNovember 16, 2015Neil MonahanBrandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK…
Brand ManagementSlideshare: The Ultimate Asset: Brand ConsistencyNovember 11, 2015Neil MonahanOver the last number of years, marketing has become a very complex network of content that is generated by marketers,…
Brand ManagementInfiniti Red Bull Racing Video Case Study: Media Sharing SoftwareNovember 10, 2015Neil MonahanFormula 1 is all about speed and Infiniti Red Bull Racing is one of the quickest teams on the grid.…
Brand ManagementFour tips for ensuring a great healthcare customer experienceOctober 22, 2015Neil MonahanWithin the healthcare industry the balance of power has moved from insurers and providers to patients. There is a change…
Brand ManagementHealthcare Marketing Trends: Hospital? Or do we mean ‘hospitality’?September 30, 2015Neil MonahanWhen considering the realm of healthcare marketing trends and healthcare delivery, any experienced medical professional will tell you that yesterday’s ‘patient’ must…
Brand ManagementHow to achieve the ultimate asset: brand consistencySeptember 4, 2015Neil MonahanMultiple campaigns, social media, websites, blogs, print campaigns, audio visual content – it all falls to the marketer to create,…
Brand ManagementA US Healthcare Insurance Company InfographicSeptember 2, 2015Neil MonahanWith over 40,000 employees and nearly 40 million customers, this Brandworkz healthcare insurance client in the US needed a brand…
Brand ManagementHow to get 3rd parties to communicate your brand consistentlyJuly 24, 2015Neil MonahanIn this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies…
Brand ManagementBrandworkz ten-minute takeawayJuly 15, 2015Neil MonahanAnna Cotton of Brandworkz interviews Rob Mettler of PA Consulting Group on digital transformation in the financial services industry. Operating…