Brandworkz launches Social Collaboration module for improved knowledge sharing and relationship building
The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the…
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Sochi Winter Olympics. Are sponsors and their brands skating on thin ice?
The 2014 Sochi Winter Olympics have officially started, but they have already been dubbed the worst in history, apparently due…
Going forward into 2014
Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting innovative…
Looking back at brand management in 2013
As the year draws to a close, I thought it would be fun to look back at my predictions for…
How to build a united marketing team
Way back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication…
Five lessons in corporate brand management from the big boys
There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by…
Brands made from recycled materials. A lesson in brand management.
Just as we thought we were facing the demise of the high street, a number of large fashion retailers are…
The brand new year: key brand management trends
Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes…
Wolff Olins blog about Brandworkz Brand Asset Management System
Brandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show them…
Four Lessons in Brand Management From the Race for the White House
Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking…