Four Lessons in Brand Management From the Race for the White House
Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking…
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Five Key Tools to Obtain Brand Consistency – On and Off-line
Creating effective and consistent marketing with technology has been a trend for a while now – but what do you…
Brand Management in a recession – How to adapt your approach when the going gets tough.
The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find…
Building A Global Brand using Brand and Marketing Asset Management Software
Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business…
Four Lessons on Avoiding a Brand Management Nightmare
Clothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be located…
Figaro Digital Health Check Presentation Video
Catch Jens Lundgaard and our JLL client, Brant Long, presenting on how to go from being Brand Police to Brand…