Brand Management vs Marketing | Redefining Brand Management in 2022
No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand…
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6 Critical Elements of Brand Management
If you’re a brand manager (and a bit arguable), you may have just read the title and thought, “Aren’t…
How to Control Your Brand Perception Online and Offline
What makes popular corporations such as Amazon, Netflix, and Nike stand out from the rest of the competition? The…
4 Brand Management Challenges Not to Underestimate
Your brand is everything. That said, there are so many ways for your brand to fail and so little room…
How to Embrace Strategic Brand Management
In a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear…
How to Simplify Marketing Compliance in 2022
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing…
What is Good Brand Management in 2022?
From Coca Cola’s classic calligraphy and McDonald’s golden ‘M’ to Google’s minimalist multicolour lettering and Apple’s sleek silver graphics,…
What is Digital Asset Management?
DAM For Beginners
Put simply, digital asset management (DAM) is software that helps you catalogue, store and access digital files in a…
Why SharePoint Doesn’t Cut It for Digital Asset Management
A lot of brands end up using Microsoft SharePoint for digital asset management (DAM) almost by accident. You’re already…
How to Perfect Your Brand Asset Management Strategy
Your brand is critical. We know that, you know that, you wouldn’t be here if you didn’t. Your brand,…