Do You Need a Brand Management System?
Phenomenal growth in the martech landscape has changed the way marketers buy and use software. Martech ‘stacks’ are being built;…
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Demystifying Brand Consistency
The gateway to brand recognition
When you’re zoning out during the television ad breaks (or hovering your cursor over the skip button on YouTube) you’re…
Four Brand Equity Strategies Worth Taking Seriously
“Brand equity” might sound like marketing jargon… and, well, it is. However, that doesn’t mean it’s something to dismiss.…
How to Ensure Brand Consistency Across Every Channel
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting…
7 Overlooked Challenges of a Rebranding Strategy
Your brand is the face of your business. You’re trying to reinvent yourself, all while retaining the same recognition,…
4 Ongoing challenges faced by brand managers beyond 2022
And 4 solutions proven to work
Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down…
60 seconds with the Brandworkz team – Simone van Oosten
Get to know the Brandworkz team a little better with our new interview series. This month we chat with Simone…
Q4 branding news review
Welcome to the Q4 edition of the Brandworkz News Review, your roundup of all thing brand, marketing and brand management.…
60 seconds with a Brand Manager – Ian Louden
Next up in our new series of quick interviews with Brand Managers from around the world is Ian Louden from…
The Tube Takeover
Thursday 19th November 2020 was a key date for any gamer – the release of the new Sony PlayStation 5.…