Over the last number of years, marketing has become a very complex network of content that is generated by marketers, third parties and consumers. The job of the marketer has also changed: now a marketer is expected to create, manage and share accurate multi-channel content at every stage of the customer journey that is on brand and consistent.
The SlideShare presentation below explains why brand consistency is the ultimate asset for any business and how brands like Coca-Cola have achieved a valuation of $73 billion by delivering a consistent experience around the world.
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