Sales of the unexpected. Lessons from the master of branding
Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two…
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Quiet brands to shout about at Selfridges. A branding experiment
Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store,…
How to choose a format for your brand guidelines
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but…
What can Olympic athletes teach us brand managers?
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing…
Three tips for building a stronger brand
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much…
The Future of Branding
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as…
Differentiation through Brand Building
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO…
Brand management and consistency: is everyone singing the same song?
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the…
How to unify a fragmented brand
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently…