We want to clarify something off the bat: boosting your brand’s image isn’t the only reason you should be optimising your brand experience (though it certainly helps). A rock-solid brand experience is also key to improving your branding team’s work. While brand experience is more about the impression people get when they interact with…
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us. Not much has changed, except today, regardless of how much we buy into overt messaging, a lot more is riding on our loyalty. The most compelling ad campaign will still struggle to counteract the…
In today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart of your marketing ecosystem that radiates your brand identity, values, promise and consistency right round your organisation and outwards into the wider world – across every channel and touchpoint. It’s the engine of your marketing,…
Have you been struggling with how to achieve a consistent brand experience? This is a question Brandworkz set out to shine a light on in our Workshop at the Festival of Marketing a couple of weeks ago. As marketers we are only too aware of how important a consistent brand experience is in attracting and…
Brand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura Ramos at Forrester Research says “Exceptional experiences are now your best competitive advantage”. In a digital world, brands must delight customers consistently with great customer experiences in every channel and at every touchpoint, or risk…
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the consistent brand experience they deliver to their customers is industry leading. This is according to an infographic based on a Brand Experience research report from brand management software provider Brandworkz and Chartered Institute…
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect…
How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer the car buying process to carry on just as it is, only 17 of them said they would. The rest wanted substantial change – by a massive majority. And when Accenture quizzed 10,000 customers about…
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonald’s – and the commercial power of constancy is clear. Busy lives rely on easy, trusted choices. Yet to what extent does the consistency principle consciously figure in…
The internet has transformed the way we buy products and services, there is now a lot more riding on our loyalty. In her latest 60 Second Showcase, Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, looks at how brands can exceed their customers expectations by aligning their internal teams behind the brand…
