Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic concept that depends on consistency. To maintain brand consistency across all your platforms, brand guidelines are essential. How you communicate your brand message to your customers makes all the difference and if your message lacks…
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic concept that depends on consistency. To maintain brand consistency across all your platforms, brand guidelines are essential. How you communicate your brand message to your customers makes all the difference, and if your message lacks…
Brand development is one of those branding factors that never really goes away. It’s a priority when you’re first putting your brand together and trying to figure out how you can best convey the value of the products and services you offer. But in our constantly changing world of more competitors, more distribution channels,…
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from a walk in the park. As branding strategies multiply across channels, digital asset management (DAM) software is essential to ensuring that the right brand assets — images, videos, graphics, etc — are available to the…
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed specifically for digital channels to catch the attention of always-online customers and adapt to new ways of working. While this might seem scary (because it is), there are plenty of ways to succeed in digital…
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves. That’s not exactly a secret. But the RIGHT branding can get your business the success it deserves, along with the promise of valuable growth. But it’s always easier said than done. Factors like increasing competition,…
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and time thinking about optimising your brand and marketing strategy. From the effectiveness of your brand assets (the images, videos, and other materials that make up your brand) to how efficiently your employees are working, there…
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects and I have the scars to prove it! Branding projects are hard. Of course, there are numerous and varied challenges to be overcome across the strategy, design and rollout phases. However, there are a number of…
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You don’t quite believe it, and it takes some time to sink in. Not that I’m a massive Euro-fan (some of the mindless bureaucracy drives me nuts), but I still thought we would be better in.…
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them share one clear trait. They are guaranteed to make you cry. Here’s Brandworkz pick of the best of the crop from around the world. Handkerchiefs at the ready. Edeka (Germany) This German supermarket brand…
