Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought I was talking about something else?).…
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your digital asset management (DAM) system. A system that is built with flexibility and the ability to change at the forefront of the offering is better suited to meet your needs today and into the future.…
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface. But the people behind the technology are as much the secret to your digital asset management system’s success as the platform itself. Aurora Alvarez, Brandworkz Digital Project Manager, outlines what any buyer of digital asset…
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly calling the shots in their relationships with brands. Marketers are creating an enormous amount of content in order to attract and retain the attention of consumers and the sheer quantity of content required often throws…
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you considering the less-visible non-functional requirements when reviewing a DAM vendor? Without a solid structure that can scale to meet requirements, a DAM system just won’t deliver the profound differences that we know digital asset management…
The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution and provide significant areas of growth. Brandworkz is a platform focused on DAM for sales and marketing so that is what we are best placed to comment on, but in our view DAM has an…
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you want and deserve. Before you sign the papers and close the deal with the vendor you need to have a chat with the implementation team as they are the people who will be building the system…
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video content. Recently we have overhauled the interface of our DAM module to give users a more familiar desktop looking interface that makes it easier to find what you are looking for and take the actions…
When you are purchasing a digital asset management system it is important to know that it is being built by and maintained by a team who know what they are doing and care about the system and its users.[/vc_column_text][vc_column_text]Here at Brandworkz we take the user experience and how are clients interact with our systems very…
Get to know the DAM product team who build your software Before you visit a top-notch restaurant, you’ll probably have done some research on the chef and his/her reputation. After all, at those prices you’d like to feel confident you are getting a meal created by a passionate perfectionist using the very best ingredients –…
