[vc_row][vc_column][vc_column_text]The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared to many other sectors, and this is largely because of the impact of cultural differences. But the second key point is perhaps more surprising: the cultural differences we’re thinking of are more to do with…
[vc_row][vc_column][vc_column_text]Marketing in today’s world is difficult. The sheer number of touch points and channels that marketers are required to manage is a challenge, but marketers in the financial services industry have some extra challenges to overcome. Here at Brandworkz, we work with many clients in the financial services industry and have an understanding of the…
[vc_row][vc_column][vc_column_text]Compliance is just part of the job for marketers in financial services and other highly regulated industries. Every company has a set of systems and processes in place to try and help avoid the cost of being non-compliant. The biggest challenge for marketers around compliance isn’t the processes or the number of rules and regulations,…
[vc_row][vc_column][vc_column_text]Digital has the power to transform business. Businesses in every sector are starting to go through a digital transformation. One industry, in particular, is the financial services sector. Brands in this industry are starting to wake up to the potential of digital and its ability to integrate and streamline entire business processes. This SlideShare offers…
[vc_row][vc_column][vc_column_text]The Financial Services industry, like many others, is experiencing rapid change particularly in the area of digital. Marketers are forging a path with creative, original and innovative ideas. As such, businesses are starting to perceive the potential of digital for engaging customers externally, but also for streamlining internal processes. This seismic Digital Transformation has the…
[vc_row][vc_column][vc_column_text] Here’s a sobering fact: the British public currently rates the financial services industry at the very bottom of the heap for reputation. Yes, our financial sector comes in at number 26 out of 26 in a recent YouGov survey, even lower than the gambling industry at 25. The poll shows the public perception of…
[vc_row][vc_column][vc_column_text]As we’ve written about before on this blog, there are a number of challenges for those working in Financial Services marketing. We’ve created an infographic which identifies the top three and gives our suggested solutions and how brand management tools can help. Do you recognise the issues here? To learn more about Brandworkz for Financial Services…
[vc_row][vc_column][vc_column_text]In our latest blog series we’ve been looking at some of the common issues and challenges faced by marketers in the financial services industry. One of the top challenges is consumers’ lack of faith in financial organizations. The 2014 Edelman Trust Barometer found that only 48% of consumers globally trusted companies in the financial services…
[vc_row][vc_column][vc_column_text]While the rest of the commercial world has been free to develop social media strategies to engage with existing and future customers, the financial services and insurance sector has had to be more circumspect until now, chiefly due to the fetters of legislation in terms of compliance, data protection and privacy. As a result, integrating…
