How to Maximize Your Brand Management Software’s ROI Effective brand management software (BMS) amplifies the return on investment (ROI) by streamlining operations across various departments of an organization. Brandworkz ensures that marketers, designers, and creatives simplify daily tasks and contribute significantly to the company’s bottom line through cost savings, improved brand equity, asset loss prevention,…
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves. That’s not exactly a secret. But the RIGHT branding can get your business the success it deserves, along with the promise of valuable growth. But it’s always easier said than done. Factors like increasing competition,…
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social media has given brands an unprecedented level of access to their consumers. And as customers have gotten savvier and the competition keeps growing, brands have had to up their technology game. But even though researching…
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and time thinking about optimising your brand and marketing strategy. From the effectiveness of your brand assets (the images, videos, and other materials that make up your brand) to how efficiently your employees are working, there…
No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand management with marketing and vice versa. After all, both inform one another and one can’t be expected to function at its best if the other isn’t as well. With that said, brand management and marketing…
Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹ That number might not mean a great deal in isolation so we’ll just go ahead and tell you that it’s the lowest in the history of the survey and it fell sharply from 11% in…
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of tool choice was built with the best intentions. After years of trying to provide the right tool for every job, things just got out of hand — we get it. In theory, using a lot…
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here are five trends for marketing technology which we heard about in 2013 which I think will become more meaningful in 2014. 1. Social media (again!) I know we’ve heard it all before, but social media…
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures. Marketing budgets were hit by weaker than expected sales and concerns about the strength of the economy in Europe. In the face of reduced budgets, the challenge for marketers is to find ways to become…
