The final video from the Brandworkz Client Sharing Event features Global Content Manager at JLL, Wade Baylis. Wade discusses how JLL uses Brandworkz Brand Management Software to educate their whole company about the brand and what it stands for following a major corporate brand refresh. How also describes how the business uses its Brand Hub…
The latest video from the Brandworkz Brand Management Software Client Sharing Event features Robert Mayor the Director of Communications and Recruitment for the University of Greenwich. Robert took those present through how they use Brandworkz to maintain their brand consistency, reduce the central design resource and reduce the production time for print media. The University…
Last week saw Brandworkz Brand Management Software host the latest in our series of Client Sharing Events in London. This event was based around creating Client Connections and establishing an environment where marketers can share their experiences. The five presentations from Brandworkz clients, partners and team members covered a range of different topics examining how…
The function of brand management in marketing is more essential today than ever. Every marketer manages vast volumes of content in multiple media channels, which contributes directly to brand experience. Yet delivering exceptional experiences is impossible unless your brand is consistent wherever your customers see it. But how do you achieve this? Find out in…
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company JLL. Wade is in charge of digital marketing, social media and brand across the globe. A company of 75,000 people in 1,000 locations across 70 countries, JLL recognises the importance of a strong global brand…
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager at retail fashion footwear brand Dr. Martens. Dr. Martens shoes have been adopted by generations of rebellious individuals who are not afraid to stand out from the crowd and as such, the brand refuses to…
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect…
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video content. Recently we have overhauled the interface of our DAM module to give users a more familiar desktop looking interface that makes it easier to find what you are looking for and take the actions…
It is important that everyone within your business is educated about the brand values and vision and that they are aware of how the brand should be represented. This is especially true for your sales team as they are the people who are speaking to prospective clients and they can have a huge impact on…
Meet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager and in this video he tells us how Mitsubishi works with its large dealership network across the UK. Andy reveals the kind of challenges they faced managing and distributing marketing materials to the dealers and…
