Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM systems, as well as what I would describe as online file systems like Box or Sharepoint for digital asset management software. So, does that mean you can confidently tick that requirements box when selecting a system to house all of your brand and marketing assets? — absolutely not!
While most DAM vendors can come up with a long list of supported file formats, there are typically only a handful of formats that brand and marketing users really care about, and some of these can be supported in wildly differing ways across different systems. It’s HOW they are supported that matters in the real world.
Here, I’m going to look at these “all critical” file types you need to focus on, and outline features that separate basic support from the real-world functionality you really need. Let’s get started!
The file formats that actually matter
I would say that there are five main types of “assets” (e.g. images, videos, etc), each with a handful of important file types, and we have worked very hard to ensure that these formats are first-class citizens and not just supported in a tick-box fashion within Brandworkz.
The ones we find that most clients care about are these:
Asset type 1: Images
It’s important to note that images should be classified separately from illustrations and graphics, which I will address next. The six image file types that are must-haves include:
- JPG: Typically supported well on all DAM platforms, ours included, as it is a simple format. One thing to look out for is extraction of embedded metadata. If you e.g. purchase lots of images from Getty Images or download them from Unsplash, they will typically have very useful keywords and captions embedded. Make sure that the DAM system you select can extract/map these in a meaningful way.
- PNG: Your PNG files need to be supported including transparency. For example, if you have PSD or PNG masters and end-users need to download low-res versions of these, the transparency should survive the transcoding. If your web team is going to use the DAM, you will probably also want to get them to check that the file size of PNGs generated from high-res masters aren’t bloated in terms of file size.
- TIFF: TIFF supports layers, multiple-alpha channels, clipping paths and embedded colour profiles. If you use any of these, check that these survive transcoding and that previews show up sensibly for YOUR files. There are essentially endless permutations, especially if you are using CMYK TIFF files. So, you may find that the colours of these show up with distorted colours.
- PSD/PSB (Photoshop/Photoshop Big): Very complex file structure with layers, layer-groups, transparency layers, effects layers, multi-gigabyte file sizes, etc. To support this well, we have chosen to run Photoshop natively on our servers. This is really the only way to ensure that previews are accurate and transcodes retain all elements of the original file.
- Camera RAW: We auto-create previews from a wide range of RAW formats, but check with YOUR files as every manufacturer has their own format and some even have multiple.
- WEBP: This is Google’s relatively new image format for the web, which they intend to become the replacement for JPG and PNG. It compresses better than JPG, and also supports transparency like PNG. However, you wouldn’t want to upload WEBP masters to your DAM as the compression is lossy, but if your web team is going to use the DAM they might want it to be able to output WEBP format for website use.
Format and resolution transcoding: For all of the above formats, you need the ability to set up image transcodes so you, as the admin, can offer end-users their images in a format and resolution which makes sense for them. For example, regardless of the source format and resolution of an image, sales users should be able to download that image as a screen-res JPG for use in MS Office — and should probably also be stopped from downloading the original as this may be a high-res TIFF which is going to bloat their document.
Asset type 2: Graphics and icons
Illustrations and other graphics need special consideration. As “digitally native” images, these can and should be formatted as vector graphics, rather than raster graphics — allowing to scale to any size without creating pixelation while retaining a small file size. The two main file options here are:
- Adobe Illustrator AI and EPS: We support these, including showing any transparent areas as a checkerboard. This is crucial if you have e.g. white/reverse logos or icons that are white on transparent.
- SVG: Supported as per AI/EPS above. Many companies use SVG for their icon libraries and increasingly also for their logos.
For AI, EPS and SVG files your DAM system should also be able to transcode these to PNG at a resolution chosen by the end-user. That way you don’t also have to upload PNG versions when end-users need them for systems that don’t support SVG — e.g. Word Online or Google Apps for Business.
Asset type 3: Documents
It’s easy to focus on images and brand graphics. However, text documents and PowerPoint presentations form an equally important part of your brand profile and brand system. There are three major file types to consider.
- PDF: Relatively easy to support. We make sure that end-users can see all pages in the doc, and that even if you have very large files that they preview.
- MS Word, PowerPoint: We run actual versions of MS Office on our servers because this is the only way to generate reliable, accurate previews.
- Adobe InDesign CC: This is a proprietary format, so we run native InDesign CC on our servers to generate accurate previews. Again, we can install your corporate/custom fonts for accurate text rendering.
Indexing text: The text of all of the above docs should also be indexed for search. This is critical for ensuring flexible access to files when needed, and greatly accelerates review of documents for research purposes.
Asset type 4: Videos
Video files present unique challenges related to their size, along with the wide range of file types. I think there are two main types to consider. However, you can look at them as a single solution within Brandworkz.
- Quicktime and MP4: We support these well, but note that there are so many variants within these two “wrapper” formats that it’s almost impossible to know if a DAM — including ours — will support your files well without trying it out with some of your “worst-case” videos, e.g. especially large ones, or broadcast ones with codecs such as Apple ProRes.
Note: As an example of the limitations within this category, some DAM systems only support up to 2GB for upload/download, which means that you can’t even get most broadcast videos onto the system, let alone get a preview. The previews should, of course, be video previews as opposed to a single still frame.
Asset type 5: Audio
Like with video, there are a lot of audio files, and a lot of variations within each type of audio file. Again, there are two critical file types that are arguably worth looking at together.
- MP3 and WAV: We will wrap these in an audio player so users can listen to the audio straight from the page without downloading them.
Additional considerations:
Although not file types themselves, there are two additional specifics to consider within the context of all the file types discussed above.
- Logos: This is, of course, not a file format category as such (typically being either EPS, SVG, JPG or PNG files). However, even with a good visual preview it’s very easy for non-technical users to select the wrong format because, of course, the previews will be identical across the different technical formats. Logos are, therefore, treated differently in Brandworkz. We put these into our Logo Finder module, enabling non-technical users to easily find the right permutation for their use.
- Custom thumbnails: No system can show a preview of all file types, and even when they do this may not be the preview you want to represent the file for end-users. Therefore, make sure that the system you select has the ability to upload a custom thumbnail.
What this means for your choice of DAM
Fundamentally, if you’re choosing a DAM system you should put together a representative test collection of your most complex, largest, nasty files. Then, upload them to each DAM system you’re trialling and see how they cope in terms of:
- Uploading and downloading: This seems like a no-brainer, but we have had to integrate with other DAM systems where the files uploaded couldn’t be re-downloaded because they were too large : /
- Previews: This includes image previews, video/live previews and document previews — ideally for all pages.
- Text extraction for documents: Are you able to search text, and has the extraction been done accurately?
- Metadata extraction for images and videos: Pay specific attention to both the type of metadata extracted, and the accuracy of the extraction.
Realistically, no datasheet, guide, or checklist is as good as trying out a system yourself using your actual files and brand material. Only then will you be able to see what works, what causes problems, and what will improve outcomes.
Of course, at Brandworkz, we believe in the flexibility and sophistication of our Brand Management Software, and we wouldn’t want you to buy it without trying it out yourself. Get in touch if you want to book a demo and put our system to the test.
If you want to dive into the details of every file type Brandworkz is capable of managing, here is the full list:
All formats supported by Brandworkz for automatic previews
Documents/graphics: PDF (Adobe Acrobat), AI (Adobe Illustrator), INDD/INDT (Adobe InDesign CC 2021), EPS (Encapsulated PostScript), MS Word, MS Excel, MS PowerPoint.
Images: SVG, BMP, PNG, TIFF, JPEG, GIF, Photoshop, Photoshop Big (PSB), PDF, EPS, WEBP, QuickTime Image, Silicon Graphics, MacPaint, FlashPix and JPEG2000, Extended Metafile (EMF), Exchangeable Image File Format (EXIF), Interleaved YUV (PAL, UYVY, YCbCr), Adobe Encapsulated PostScript (EPS, EPSF), Adobe Encapsulated PostScript Interchange format (EPSI), EPT (Adobe Encapsulated PostScript with TIFF preview), Adobe Level II Encapsulated PostScript (EPS2), Adobe Level II PostScript (PS2), Adobe Level III PostScript (PS3), Adobe PostScript (PS), Alias/Wavefront RLE image format (PIX), AVS X image (AVS), Bi-level bitmap in least-significant-byte first order (MONO), CCIR 601 4:1:1 (YUV), Digital Imaging and Communications in Medicine image (DCM), Digital Moving Picture Exchange (DPX), Group 3 FAX (FAX, G3), IPTC Newsphoto (IPTC), Multiple-image Network Graphics (MNG, JNG), PF1: 1st Publisher (ART), Portable anymap (PNM), Portable bitmap format (PBM), Pyramid encoded TIFF (PTIF), Scitex HandShake (SCT), SUN Rasterfile (RAS, SUN), Utah Run length encoded image (RLE), Visual Image Directory (VID), Wireless Bitmap level 0 image (WBMP), Word Perfect Graphics (WPG), ZSoft IBM PC multi-page Paintbrush (DCX), ZSoft IBM PC Paintbrush (PCX), Kodak Cineon Image Format (CIN), Microsoft Cursor Icon (CUR), Microsoft Windows Device Independent Bitmap (DIB),MATLAB File Format (MAT), On The Air Bitmap (OTB), Seattle File Works (SFW), X Windows Pixmap (XPM, XBM, XWD), GIMP image (XCF), High Efficiency Image File Format (HEIC), High Efficiency Image File Format (HEIF), ICO, Sketch, Adobe XD.
RAW images: Camera RAW formats: Canon Raw (CR2, CRW), Digital Negative (DNG), Epson Raw (ERF), Fuji Raw (RAF), Hasselblad Raw (3FR), Image Raw (RAW), Kodak Raw (DCR), Mamiya Raw (MEF), Nikon Raw (NEF), Olympus Raw (ORF), Panasonic Raw (RW2), Pentax Raw (PEF), Sigma Raw (X3F), Sony Raw (SR2), Sony Raw (SRF), Sony Raw (ARW), Sony/Minolta Raw (MRW)
Fonts: Truetype (TTF), OpenType (OTF)
Video: AVI, MOV (Apple Quicktime), MPEG/MPEG2/MPEG4, WMV/ASF (Windows Media Video), FLV (Flash Video), QTVR, Cubic VR, DV (Digital Video), 3DMF (3D Metafile), FLC (FLIC File format), PICS, Animated GIF, M4V (iTunes Video), MPEG-1, MPEG-2, MPEG-4, MQV (Sony Movie Player), VDU (Sony Video Disk Unit), 3GPP, 3GPP2. Using the following codecs where relevant – H.261, H.263, H.264, Animation, Apple BMP, Apple Video, Cinepak, Component video, DV NTSC and PAL, Graphics, Microsoft OLE, Microsoft Video 1, MPEG-n, Motion JPEG A and B, Photo JPEG, Planar RGB, Sorenson Video 1 and 2.
Metadata extraction: On upload, Brandworkz will extract embedded IPTC, EXIF and XMP metadata from file formats supporting these metadata standards. In addition, custom Brandworkz metadata fields can be mapped to corresponding fields in the embedded IPTC and XMP to auto-populate the custom fields with the embedded equivalents.
Full text extraction: The Brandworkz engine indexes and searches through the full text of the following file types: PDF, MS Word (doc, dot, docx, dotx), MS Excel (xls, xlt, xlsx, xltx), MS PowerPoint (ppt, pps, pot, pptx, ppsx, potx), Open Office/Open Document (odf), HTML, XML, epub (digital books), RTF (Rich Text Format), txt, MP3, WAV, MIDI, FLV, mbox.
All file types supported by Brandworkz, although not all with visual previews
Extension | Friendly Name | Category | MIME type |
3dm | Rhino 3D Model | 3D | application/octet-stream |
3ds | 3D Studio | 3D | application/x-3ds |
asm | Pro/ENGINEER Assembly File | 3D | text/plain |
c4d | Cinema 4D Model | 3D | application/octet-stream |
catpart | CATIA Part File | 3D | application/catia |
catproduct | CATIA Assembly File | 3D | application/catia |
cgr | CATIA Graphical File | 3D | application/octet-stream |
dae | COLLADA Digital Asset Exchange File | 3D | model/x3d+binary |
dgn | MicroStation Design File | 3D | application/octet-stream |
dlv3 | 3D | application/octet-stream | |
dwf | Autodesk Design Web Format | 3D | drawing/x-dwf |
dwfx | Autodesk Design Web Format XPS | 3D | application/acad |
dwg | AutoCAD Drawing Database | 3D | application/x-autocad |
dwt | AutoCAD Drawing Template | 3D | application/x-autocad |
dxf | AutoCAD Drawing Exchange Format | 3D | application/x-dxf |
exp | CATIA 4 Export File | 3D | application/octet-stream |
f2d | 3D | application/octet-stream | |
f3d | Autodesk Fusion 3D Design | 3D | application/octet-stream |
fbx | Autodesk FBX Interchange | 3D | application/octet-stream |
g | BRL-CAD Geometry File | 3D | application/octet-stream |
gltf | GL Transmission Format | 3D | application/octet-stream |
iam | Autodesk Inventor Assembly File | 3D | application/octet-stream |
idw | Autodesk Inventor Drawing | 3D | application/octet-stream |
ifc | ndustry Foundation Classes | 3D | application/octet-stream |
ige | 3D | application/octet-stream | |
iges | IGES File | 3D | application/iges |
igs | IGES Drawing File | 3D | application/iges |
ipt | Autodesk Inventor Part File | 3D | image/x-ipt |
iwm | 3D | application/octet-stream | |
jt | Siemens JT Open CAD | 3D | application/octet-stream |
ma | Maya Project | 3D | application/octet-stream |
max | 3ds Max Scene | 3D | application/octet-stream |
neu | Pro/ENGINEER Neutral | 3D | application/octet-stream |
nwc | Navisworks Cache File | 3D | application/octet-stream |
nwd | Navisworks Document | 3D | application/octet-stream |
obj | Wavefront 3D Object File | 3D | application/octet-stream |
prt | Creo Parametric Part File | 3D | application/octet-stream |
psmodel | 3D | application/octet-stream | |
rcp | 3D | application/octet-stream | |
rvt | Revit Project File | 3D | application/octet-stream |
sab | ACIS SAB Model File | 3D | application/x-sab |
sat | ACIS SAT 3D Model File | 3D | application/x-sat |
session | CATIA 4 Session File | 3D | application/catia |
skp | SketchUp | 3D | application/vnd.sketchup.skp |
sldasm | SolidWorks Assembly File | 3D | application/octet-stream |
sldprt | SolidWorks Part File | 3D | application/octet-stream |
ste | 3D | application/octet-stream | |
step | STEP 3D Model | 3D | application/octet-stream |
stl | Stereolithography File | 3D | application/vnd.ms-pki.stl |
stla | 3D | application/octet-stream | |
stp | STEP 3D CAD File | 3D | application/x-step |
stpz | 3D | application/x-step | |
wire | 3D | application/octet-stream | |
xas | Pro/ENGINEER Assembly Instance Accelerator | 3D | application/octet-stream |
xpr | Pro/ENGINEER Part Instance Accelerator File | 3D | application/octet-stream |
adt | Audio | audio/vnd.dlna.adts | |
adts | Audio | audio/vnd.dlna.adts | |
aif | AIFF Audio | Audio | audio/x-aiff |
aifc | Audio | audio/aiff | |
aiff | AIFF Audio | Audio | audio/x-aiff |
au | AU Audio | Audio | audio/basic |
f4a | Flash Audio | Audio | audio/mp4 |
f4b | Flash Audio Book | Audio | audio/mp4 |
flac | Free Lossless Audio Codec | Audio | audio/x-flac |
m3u | Audio | audio/x-mpegurl | |
m3u8 | M3U Playlist | Audio | text/plain |
m4a | MPEG-4 Audio | Audio | audio/mp4 |
mid | MIDI File | Audio | audio/mid |
midi | Audio | audio/mid | |
mka | Audio | audio/x-matroska | |
mp3 | MP3 Audio | Audio | audio/mpeg |
oga | Audio | audio/ogg | |
ogg | Ogg Vorbis Audio | Audio | video/ogg |
pkf | Audition Peak File | Audio | application/octet-stream |
ra | Audio | audio/x-pn-realaudio | |
ram | Audio | audio/x-pn-realaudio | |
rmi | Audio | audio/mid | |
rpm | Audio | audio/x-pn-realaudio-plugin | |
smd | Audio | audio/x-smd | |
smx | Audio | audio/x-smd | |
smz | Audio | audio/x-smd | |
snd | Audio | audio/basic | |
spx | Audio | audio/ogg | |
wav | Wave Audio | Audio | audio/wav |
wax | Audio | audio/x-ms-wax | |
wma | Windows Media Audio | Audio | audio/x-ms-wma |
bim | Bytessence InstallMaker Document | Document | application/octet-stream |
doc | MS Word 97-2003 document (DOC) | Document | application/msword |
docm | MS Word 97-2003 document (DOC) | Document | application/vnd.ms-word.document.macroEnabled.12 |
docx | MS Word 2010 document (DOCX) | Document | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
dot | MS Word 97-2003 template (DOT) | Document | application/msword |
dotm | MS Word 97-2003 template (DOT) | Document | application/vnd.ms-word.template.macroEnabled.12 |
dotx | MS Word 2010 template (DOTX) | Document | application/vnd.openxmlformats-officedocument.wordprocessingml.template |
epub | Open Ebook File | Document | application/octet-stream |
idml | InDesign Markup Language | Document | application/epub%u002bzip |
idms | Adobe InDesign Snippet | Document | application/octet-stream |
indd | InDesign | Document | application/x-indesign |
indt | InDesign Template | Document | application/octet-stream |
key | Apple Keynote | Document | application/x-iwork-keynote-sffkey |
lab | WordPerfect Label Definition | Document | application/octet-stream |
mobi | Mobipocket eBook | Document | application/x-mobipocket |
mpp | MS Project | Document | application/vnd.ms-project |
numbers | Apple Numbers | Document | application/x-iwork-numbers-sffnumbers |
odc | Document | text/x-ms-odc | |
odp | OpenDocument Presentation | Document | application/vnd.oasis.opendocument.presentation |
ods | OpenDocument Spreadsheet | Document | application/oleobject |
odt | Open Office document | Document | application/vnd.oasis.opendocument.text |
oft | Outlook File Template | Document | application/vnd.ms-outlook |
pages | Apple Pages | Document | application/x-iwork-pages-sffpages |
PDF / Acrobat | Document | application/pdf | |
pfb | Postscript Type 1 font | Document | application/octet-stream |
pfm | Postscript Type 1 font | Document | application/octet-stream |
pot | MS PowerPoint template (POT) | Document | application/vnd.ms-powerpoint |
potm | MS PowerPoint template (POT) | Document | application/vnd.ms-powerpoint.template.macroEnabled.12 |
potx | MS PowerPoint template (POT) | Document | application/vnd.openxmlformats-officedocument.presentationml.template |
ppam | MS PowerPoint | Document | application/vnd.ms-powerpoint.addin.macroEnabled.12 |
ppm | PPM | Document | image/x-portable-pixmap |
pps | MS PowerPoint show (PPS) | Document | application/vnd.ms-powerpoint |
ppsm | MS PowerPoint show (PPS) | Document | application/vnd.ms-powerpoint.slideshow.macroEnabled.12 |
ppsx | MS PowerPoint show (PPS) | Document | application/vnd.openxmlformats-officedocument.presentationml.slideshow |
ppt | MS PowerPoint 97-2003 document (PPT) | Document | application/vnd.ms-powerpoint |
pptm | MS PowerPoint 97-2003 document (PPT) | Document | application/vnd.ms-powerpoint.presentation.macroEnabled.12 |
pptx | MS PowerPoint 2010 document (PPTX) | Document | application/vnd.openxmlformats-officedocument.presentationml.presentation |
pub | Microsoft Publisher | Document | application/x-mspublisher |
qxd | Quark XPress document (QXD) | Document | application/octet-stream |
qxp | Quark XPress document (QXD) | Document | application/x-quarkxpress |
qxt | Quark XPress template (QXT) | Document | application/x-quarkxpress |
rtf | Rich Text Format | Document | application/rtf |
sco | Sibelius Scorch | Document | application/x-sibileus-scorch |
sldm | MS PowerPoint | Document | application/vnd.ms-powerpoint.slide.macroEnabled.12 |
sldx | MS PowerPoint | Document | application/vnd.openxmlformats-officedocument.presentationml.slide |
textclipping | Mac OS X Text Clipping | Document | image/x-targa |
txt | Plain Text | Document | text/plain |
vdx | MS Visio | Document | application/vnd.ms-visio.viewer |
vsd | MS Visio | Document | application/vnd.visio |
vsdx | Visio Drawing | Document | application/vnd.visio |
vss | MS Visio | Document | application/vnd.visio |
vst | MS Visio | Document | application/vnd.visio |
vsw | MS Visio | Document | application/vnd.visio |
vsx | MS Visio | Document | application/vnd.visio |
vtx | MS Visio | Document | application/vnd.visio |
wbk | Word Document Backup | Document | application/msword |
xhtml | Document | application/xhtml+xml | |
xla | MS Excel 97-2003 workbook (XLS) | Document | application/vnd.ms-excel |
xlam | MS Excel | Document | application/vnd.ms-excel.addin.macroEnabled.12 |
xlc | MS Excel | Document | application/vnd.ms-excel |
xlm | MS Excel | Document | application/vnd.ms-excel |
xls | MS Excel | Document | application/vnd.ms-excel |
xlsb | MS Excel 97-2003 workbook (XLS) | Document | application/vnd.ms-excel.sheet.binary.macroEnabled.12 |
xlsm | MS Excel 97-2003 workbook (XLS) | Document | application/vnd.ms-excel.sheet.macroEnabled.12 |
xlsx | MS Excel 2010 workbookl (XLSX) | Document | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
xlt | MS Excel | Document | application/vnd.ms-excel |
xltm | MS Excel | Document | application/vnd.ms-excel.template.macroEnabled.12 |
xltx | Excel Open XML Template | Document | application/vnd.openxmlformats-officedocument.spreadsheetml.template |
xlw | MS Excel | Document | application/vnd.ms-excel |
xml | Document | text/xml | |
xps | XML Paper Specification | Document | application/vnd.ms-xpsdocument |
xsd | Document | text/xml | |
xsf | Document | text/xml | |
xsl | Document | text/xml | |
xslt | Document | text/xml | |
dfont | Data fork TrueType Suitcase | Font | application/octet-stream |
eot | Embedded Open Type | Font | application/vnd.ms-fontobject |
fnt | Windows font | Font | application/octet-stream |
otf | OpenType font | Font | font/otf |
ttc | TrueType font collection | Font | application/octet-stream |
ttf | TrueType font | Font | application/octet-stream |
woff | Web Open Font Format | Font | font/x-woff |
woff2 | Web Open Font Format 2.0 | Font | font/woff2 |
3fr | Hasselblad Raw | Image | application/octet-stream |
ai | Adobe Illustrator (AI) | Image | image/ai |
art | Image | image/x-jg | |
arw | Sony Raw | Image | image/x-raw |
bmp | BMP | Image | image/bmp |
cdr | CorelDRAW | Image | image/x-coreldraw |
cmx | Image | image/x-cmx | |
cod | Image | image/cis-cod | |
cr2 | Canon Raw | Image | image/x-canon-cr2 |
crw | Canon Raw | Image | image/x-raw |
dcr | Kodak Raw | Image | application/x-director |
dib | Image | image/bmp | |
dng | Digital Negative Raw | Image | image/dng |
eps | Encapsulated PostScript (EPS) | Image | image/eps |
erf | Epson Raw | Image | application/octet-stream |
exr | OpenEXR Image | Image | image/x-exr |
fpx | FlashPix | Image | image/net-fpx |
gif | GIF | Image | image/gif |
hdr | High Dynamic Range Image | Image | image/vnd.radiance |
heic | High Efficiency Image Format | Image | image/heic |
heif | High Efficiency Image Format | Image | application/octet-stream |
ico | Icon File | Image | image/x-icon |
ief | Image | image/ief | |
jfif | JPEG File Interchange Format | Image | image/pjpeg |
jpe | JPEG | Image | image/jpeg |
jpeg | JPEG | Image | image/jpeg |
jpf | JPEG 2000 | Image | application/octet-stream |
jpg | JPEG | Image | image/jpeg |
mef | Mamiya Raw | Image | application/octet-stream |
mos | Leaf Camera RAW | Image | image/x-raw |
mrw | Sony/Minolta Raw | Image | image/x-raw |
nef | Nikon Raw | Image | image/x-nikon-nef |
orf | Olympus Raw | Image | image/x-raw |
pbm | Image | image/x-portable-bitmap | |
pct | PICT | Image | application/octet-stream |
pcx | PCX | Image | application/octet-stream |
pef | Pentax Raw | Image | image/x-pef |
pgm | Image | image/x-portable-graymap | |
pic | PICT | Image | image/x-pic |
pict | PICT | Image | image/x-pict |
png | PNG | Image | image/png |
pnm | Image | image/x-portable-anymap | |
pnz | Image | image/png | |
ps | Postscript, Raw (PS) | Image | application/postscript |
psb | Photoshop – Large (PSB) | Image | application/x-photoshop |
psd | Photoshop (PSD) | Image | application/octet-stream |
pxr | Pixar Image File | Image | image/x-pixar |
raf | Fuji Raw | Image | image/x-raw |
ras | Image | image/x-cmu-raster | |
raw | Image Raw | Image | image/raw |
rf | Image | image/vnd.rn-realflash | |
rgb | Image | image/x-rgb | |
rw2 | Panasonic Raw | Image | image/x-raw |
sr2 | Sony Raw | Image | image/x-raw |
srf | Sony Raw | Image | image/x-raw |
svg | Scalable Vector Graphics | Image | image/svg+xml |
svgz | Compressed SVG | Image | image/svg+xml |
tga | Targa (TGA) | Image | image/x-tga |
tif | TIFF | Image | image/tiff |
tiff | TIFF | Image | image/tiff |
unknown | Unknown | Image | unknown |
wbmp | WBMP | Image | image/vnd.wap.wbmp |
webp | WebP Image | Image | image/webp |
x3f | Sigma Raw | Image | application/octet-stream |
xbm | Image | image/x-xbitmap | |
xpm | Image | image/x-xpixmap | |
xwd | Image | image/x-xwindowdump | |
323 | Other | text/h323 | |
7z | 7-Zip | Other | application/x-7z-compressed |
accdb | Other | application/msaccess | |
accde | Other | application/msaccess | |
accdt | Other | application/msaccess | |
air | Adobe AIR | Other | application/vnd.adobe.air-application-installer-package+zip |
apk | Android Package | Other | application/vnd.android.package-archive |
arf | WebEx Advanced Recording | Other | application/octet-stream |
ase | Adobe Swatch Exchange | Other | application/octet-stream |
atom | Other | application/atom+xml | |
bak | Backup File | Other | application/octet-stream |
bup | DVD IFO Backup | Other | application/octet-stream |
cab | Other | application/vnd.ms-cab-compressed | |
cclibs | Adobe CC Library | Other | application/octet-stream |
css | Cascading Style Sheet | Other | text/css |
csv | Comma Separated Values | Other | application/octet-stream |
dmg | Mac Disc Image | Other | application/x-apple-diskimage |
dst | Tajima Embroidery Format | Other | application/octet-stream |
dtd | Other | text/xml | |
emb | Pfaff Embroidery Design | Other | application/octet-stream |
emf | Enhanced Windows Metafile | Other | image/x-emf |
eml | Email Message | Other | message/rfc822 |
etx | Other | text/x-setext | |
evy | Other | application/envoy | |
fcpevent | Final Cut Pro Event | Other | application/octet-stream |
fdf | Other | application/vnd.fdf | |
fif | Other | application/fractals | |
fla | Adobe Flash | Other | application/octet-stream |
flr | Other | x-world/x-vrml | |
fxg | Flash XML Graphics | Other | image/fxg |
gtar | Other | application/x-gtar | |
gz | Gnu Zipped | Other | application/x-gzip |
hqx | BinHex File | Other | application/mac-binhex40 |
htm | HyperText Markup Language | Other | text/html |
html | HyperText Markup Language | Other | text/html |
hxt | Other | text/html | |
icc | ICC Colour Profile | Other | application/octet-stream |
icns | macOS Icon Resource File | Other | application/octet-stream |
ics | Calendar File | Other | text/calendar |
idx | Movie Subtitle File | Other | application/octet-stream |
iff | Interchange File Format | Other | application/x-iff |
ifo | DVD-Video Disc Information | Other | application/octet-stream |
inx | Adobe InDesign Interchange | Other | application/octet-stream |
ipa | iOS Application | Other | application/octet-stream |
iso | Disc Image File | Other | application/octet-stream |
json | JavaScript Object Notation | Other | application/json |
jsx | Other | text/jscript | |
log | Log File | Other | text/plain |
lst | Data List | Other | application/octet-stream |
m2t | MPEG-2 transport stream files, | Other | video/mpeg |
map | Other | text/plain | |
mht | MHTML Web Archive | Other | message/rfc822 |
mhtml | Other | message/rfc822 | |
mno | Other | text/xml | |
msg | Outlook Mail Message | Other | application/vnd.ms-outlook |
msi | Windows Installer Package | Other | application/octet-stream |
nws | Other | message/rfc822 | |
ova | Open Virtualization Archive | Other | application/octet-stream |
p12 | Personal Information Exchange | Other | application/x-pkcs12 |
plist | Mac OS X Property List | Other | application/octet-stream |
properties | Other | text/plain | |
rar | Rar | Other | application/octet-stream |
rdp | Windows Remote Desktop config file | Other | application/octet-stream |
rtx | Other | text/richtext | |
sea | Self-Extracting Archive | Other | application/x-sea |
sgml | Other | text/sgml | |
sit | StuffIt Archive | Other | application/x-stuffit |
sitx | StuffIt X Archive | Other | application/x-stuffitx |
sketch | Sketch | Other | application/zip |
spl | Other | application/futuresplash | |
swf | Flash (SWF) | Other | application/x-shockwave-flash |
tar | Tar | Other | application/x-tar |
tgz | Other | application/x-compressed | |
thmx | Office Theme | Other | application/vnd.ms-officetheme |
tsv | Other | text/tab-separated-values | |
uls | Other | text/iuls | |
unbounce | Unbounce Landing Page | Other | application/octet-stream |
vcf | vCard File | Other | text/x-vcard |
vcs | Other | text/plain | |
vml | Other | text/xml | |
wlmp | Windows Movie Maker Project | Other | application/octet-stream |
wmf | Windows Metafile | Other | application/x-msmetafile |
wrf | WebEx Recording | Other | application/octet-stream |
wrl | Other | x-world/x-vrml | |
wrz | Other | x-world/x-vrml | |
x | Other | application/directx | |
xaf | Other | x-world/x-vrml | |
xdr | Other | text/plain | |
xfdf | Other | application/vnd.adobe.xfdf | |
xmp | Extensible Metadata Platform | Other | application/octet-stream |
xof | Other | x-world/x-vrml | |
xspf | XSPF Playlist | Other | application/xspf+xml |
zip | Zip | Other | application/x-zip-compressed |
zipx | Extended Zip File | Other | application/x-zip-compressed |
3g2 | Video | video/3gpp2 | |
3gp | 3GPP Multimedia File | Video | video/3gpp |
3gp2 | Video | video/3gpp2 | |
3gpp | Video | video/3gpp | |
aac | Advanced Audio Coding | Video | audio/aac |
aaf | Avid Advanced Authoring Format | Video | application/octet-stream |
aep | Adobe After Effects Project | Video | text/plain |
asf | Windows Streaming Media | Video | video/x-ms-asf |
asr | Video | video/x-ms-asf | |
asx | Video | video/x-ms-asf | |
avb | Avid Bin File | Video | application/octet-stream |
avi | AVI movie | Video | video/avi |
dvr-ms | Video | video/x-ms-dvr | |
edl | Edit Decision List | Video | text/plain |
f4p | Flash Video | Video | video/mp4 |
f4v | Flash Video | Video | video/mp4 |
fcp | Final Cut Project | Video | application/octet-stream |
ffx | After Effects Preset | Video | application/octet-stream |
flexolibrary | Final Cut Pro Library | Video | application/octet-stream |
flv | Flash Video | Video | video/x-flv |
imovieevent | iMovie Event | Video | application/octet-stream |
IVF | Video | video/x-ivf | |
lsf | Video | video/x-la-asf | |
lsx | Video | video/x-la-asf | |
m1v | MPEG-1 Video | Video | video/mpeg |
m2ts | Video | video/vnd.dlna.mpeg-tts | |
m2v | MPEG-2 Video | Video | video/mpeg |
m4v | mp4 video file (m4) | Video | video/mp4 |
mk3d | Video | video/x-matroska-3d | |
mkv | Matroska Video | Video | video/x-matroska |
mogrt | Adobe Motion Graphics Template | Video | application/octet-stream |
moov | Quicktime movie (MOV) | Video | video/quicktime |
mov | Quicktime movie (MOV) | Video | video/quicktime |
movie | Video | video/x-sgi-movie | |
mp2 | Video | video/mpeg | |
mp4 | MP4 Video | Video | video/mp4 |
mp4v | Video | video/mp4 | |
mpa | Video | video/mpeg | |
mpe | Video | video/mpeg | |
mpeg | MPEG movie | Video | video/mpeg |
mpg | MPEG movie | Video | video/mpeg |
mpv2 | Video | video/mpeg | |
mts | AVCHD video | Video | model/vnd.mts |
mxf | MXF | Video | application/mxf |
nsc | Video | video/x-ms-asf | |
ogv | Ogg Video | Video | video/ogg |
omf | Avid Open Media Framework | Video | application/octet-stream |
prproj | Adobe Premiere Project | Video | application/octet-stream |
qt | Video | video/quicktime | |
r3d | REDCODE Video File | Video | application/octet-stream |
rm | RealMedia File | Video | application/vnd.rn-realmedia |
srt | SubRip Subtitle File | Video | text/plain |
trec | TechSmith Recording | Video | application/octet-stream |
ts | Video | video/vnd.dlna.mpeg-tts | |
tts | Video | video/vnd.dlna.mpeg-tts | |
vob | DVD Video Object | Video | video/dvd |
vtt | Web Video Text Tracks File | Video | text/vtt |
webm | WEBM | Video | video/webm |
wm | Video | video/x-ms-wm | |
wmp | Video | video/x-ms-wmp | |
wmv | Windows Media Video | Video | video/x-ms-wmv |
wmx | Video | video/x-ms-wmx | |
wtv | Video | video/x-ms-wtv | |
wvx | Video | video/x-ms-wvx |
Ready to see what brand asset management solutions could do for your brand? Book your demo.