The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the Chartered Institute of Marketing.
Brandworkz were the sponsors this time and our CEO, Jens Lundgaard, featured as a panelist in the afternoon session alongside Jeremy Waite from IBM, Maria Henkel from CIM, George Bryant from The Brooklyn Brothers, and Chris Dobson from Acquila Insight.
The Q&A panel session was fascinating, drawing questions about the earlier presentations. The overriding theme to emerge was around data and how marketers use it, with mind-blowing stuff from speaker Jeremy Waite from IBM who talked about data science and AI in marketing, with particular reference to IBM Watson.
By far one of the best @CIM_Exchange conferences & panel discussions I have attended in a while #cimdigital pic.twitter.com/OWBJd2cGH4
— CathyAnn (@cathyann_xo) September 27, 2016
Jens gave his views on the use of AI Bots in customer service in a conversation filled with amazing facts and information about how Artificial Intelligence will change the face of marketing and of data analysis.
A big thank you to CIM for delivering such a high quality and insight-filled day.
