Cambridge University Press

Sales Enablement is a pressing matter

Cambridge University Press is a world-leading publisher and part of Cambridge University. Cambridge English, the English Language teaching division of the Press, offers market-leading courses and supplementary material for English learners.

This promotional video marked the launch of Brandworkz by Cambridge University Press, showcasing how the platform centralizes brand assets, streamlines workflows, and ensures consistent, impactful marketing across all channels.

32,000

Page views per year

6,200

Digital assets

650

Active users per year

13,000

downloads per year

Challenge

With many overseas staff and offices, Cambridge English sought a sales enablement tool. Their sales staff found it hard to access the most up-to-date and on-brand sales materials without going via the central marketing team, a time-consuming process. In many cases, salespeople created their home-grown materials.

Solution

The Cambridge University Press Marketing Portal, powered by Brandworkz’s brand asset management, centralises all the sales and marketing materials their overseas teams need. They can access the correct documents and resources at the click of a mouse wherever they are. Logos, imagery, videos, sales kits, and product information sheets are all available alongside the brand guidelines, meaning people know how to use them correctly, and the business remains on-brand across the globe. A selection of Web-to-Publish templates is available to customize or localize for added speed and efficiency. An integrated workflow means that when sales teams create their content, it can be submitted for approval by central marketing, streamlining the process, speeding things up, and ensuring accurate visual and verbal messaging.

View the video above, kindly supplied by Cambridge University Press and created by their agency Honest Ideas, to learn how Cambridge English uses their Marketing Portal.

Improved brand consistency and brand look on a global scale
The ability for anyone in the world to access any of the content they need
Users save huge amounts of time with powerful search and an organised DAM library
Integration between the Hub and Dr. Martens’ e-commerce site has improved brand consistency and reduced costs
Breakdown of silos of information and the creation of a single source of truth for brand images
Wide adoption across the organisation (now used by HR and legal teams)

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