Mitsubishi Motors
Driving excellence in brand consistency
Mitsubishi Motors UK is the import and distribution arm of the Japanese car and light commercial vehicle manufacturer Mitsubishi in the United Kingdom. Set- up as a joint venture between Colt Automotive Ltd and Mitsubishi Motors Corporation in 1974, they now supply 110 dealerships across the UK and achieved over 27,000 new car registrations in 2018.
Mitsubishi Motors Marketing Portal Stats
26,000
Yearly Downloads
7,300
Total Number of Assets
107,000
Page View per Year
2,400
Artworks created per Year
Challenge
With a large dealer network and a vast amount of content being created every day, it was difficult for the central brand team at Mitsubishi to ensure brand consistency and compliance. They had no system for managing their assets and content. According to Andy Minns, Marketing Communications Manager at Mitsubishi Motors UK, “Everything was everywhere – a historical backlog of transparencies, slides, images on hard drives, video content, past product brochures and all manner of material saved all over the place”. This made it very difficult for members of the dealer network to create on-brand communications. They would often use the incorrect fonts, images and colours because they could not access what they needed when they needed it.
Solution
The Mitsubishi Motors Marketing Portal is the new home for the Mitsubishi Motors brand guidelines, marketing content and creative production processes. The Brandworkz system is used by the entire dealer network, the internal Mitsubishi team and over 20 agencies. Mitsubishi dealers now create and order artwork directly from within the Brandworkz system and can track the approval process in real-time. For the central Mitsubishi team, they now a bird’s eye view on all marketing content being used by the dealers and can be certain that their brand guidelines are being adhered too.
Results
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Increased brand compliance by dealers across the network
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Better insights in what materials, content and assets are being used
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Huge efficiency gains in the ordering and creation of new materials
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Creative resources freed up to do more creative work
Client quote
“We would definitely recommend Brandworkz to other companies – and we have done because I think they provided everything we needed. They’ve been really helpful and are a good bunch of people to deal with.”
Andy Minns, Marketing Communications Manager, Mitsubishi Motors
Brandworkz features Mitsubishi enjoy using
Everything in one place so everyone can find the stuff they need when they need it
Stop spending valuable time, money and resources on manual, low-level artwork changes
Streamline, track and audit your marketing production processes – however complex
Educate all employees and partners on what makes you different from the competition
Let everybody find the right logo, every time – cutting out endless, tedious logo requests
Make better decisions from insights into your brand assets, people and processes
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