University of Greenwich

Higher education deserves higher brand consistency

The University of Greenwich is a public university founded in 1890 in London. It currently educates over 19,000 students across its three campuses, which include the Old Royal Naval College, which is on the banks of the River Thames and was designed by Sir Christopher Wren.

Greenwich – the very name resounds with significance, from its great naval and royal connections to its historical stewardship of Greenwich Mean Time, on which all international time is based.

Not a bad start in branding terms!

Presentation by Robert Mayor, Director of Communications and Recruitment at the University of Greenwich, at the Brandworkz Client Sharing Event.

34,400

Asset views per year

15,900

Digital assets

1,500

Artworks created per year

4,100

Downloads per year

Challenge

The university’s marketing and brand teams were spread across multiple offices, making ensuring brand consistency difficult. Add to that the fact that their content must remain consistent for at least two years while students are deciding where to stud,y and you have a big brand consistency challenge. The university was also looking to reduce its print production costs and relieve the bottleneck that had developed in its small design team.

Solution

Brandworkz created a unique solution that integrated two of the university’s most important data sources: Squiz, the university’s web content management system, and Banner, the central repository for approved regulatory-compliant written course text. These seamless integrations automate gathering all relevant text for any particular degree course and feed the information into multi-page dynamic templates within Brandworkz Web-to-Publish.

Increased brand consistency across web and print course materials
Improved production processes and vastly quicker time-to-market for new materials in their digital asset management system, the creation of new artworks can now be done in minutes rather than days
Removal of design bottlenecks and reallocation of resources away from simple design changes
Cost reduction in the production of new and existing course materials

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