How Brand Guidelines Ensure Global Consistency Without Slowing Teams Down
Maintaining a consistent brand identity across regions, teams, and platforms is essential for building trust and recognition for enterprise organizations.…
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Brand Management in a Globalized World: Tips for Multinational Companies
In a globalized economy, brand management has become more complex and demanding, especially for multinational companies that operate across diverse…
Transform Your Brand Management Strategy with Real-Time Reporting and Analytics from Brandworkz
Data-driven decision-making has become essential for brands looking to stay competitive and agile in today’s complex marketing environment. The ability…
Brandworkz Software Feature Highlight: Logo Finder
Brand consistency is crucial for any organization, and using the correct logo in all communications and marketing materials plays a…
Maximize Your Brand Management Efficiency with Brandworkz: Integrations, Connectors & Plugins
Welcome to an in-depth exploration of how Brandworkz can transform your brand management with seamless integrations, connectors, and plugins. No…
Why Brandworkz is the Best Choice for Enterprise Brand Management
Enterprise organizations face unique challenges in managing their brands due to their size, the complexity of their operations, and the…
Brandworkz Brand Management Software vs. Traditional DAM Software: Which is Better for Your Business?
Choosing the right software to manage your brand can significantly impact your marketing efficiency – and consistency. Brandworkz offers a…
How to Maximize Your Brand Management Software’s ROI
How to Maximize Your Brand Management Software’s ROI Effective brand management software (BMS) amplifies the return on investment (ROI) by…
How to Maintain Brand Consistency with a Franchise Model
Maintaining brand consistency across a franchise network presents unique challenges. Franchisees operate semi-independently but must adhere to the brand standards…
Top 10 Daily Uses for Brand Management Software: Streamlining Your Digital Asset Workflow
Brand management software has become indispensable for organizations aiming to streamline digital workflows and enhance brand consistency across all channels.…
Manage Your Digital Assets More Efficiently With Brandworkz
Brandworkz Digital Asset Management (DAM) system revolutionizes how you control the content that defines your brand. This system is not…
Enhancing Workflow with Brandworkz: Advanced Features for Efficient Digital Asset Management
Digital asset management (DAM) is now indispensable for brands looking to maintain a competitive edge by efficiently managing and distributing…
Organizing for Success: Advanced Asset Organization and Seamless Integration in Brandworkz
Introduction: The Brandworkz Edge in Asset Management Brandworkz revolutionizes digital asset management by providing advanced organizational tools and seamless integration…
Collaboration and Security: The Brandworkz Way
Enhancing Collaboration with Security at the Core Brandworkz excels in providing a platform that enhances team collaboration on asset management…
AI in Brand Asset Management: Guiding Your Brand through the AI Revolution
As the marketing world rapidly (or begrudgingly) embraces Artificial Intelligence (AI), Brand Asset Management (BAM) systems have become crucial in…
Traditional DAM vs. Brand Asset Management: A New Era in Digital Management
A fundamental shift is occurring in digital asset management. Traditional Digital Asset Management (DAM) software, often perceived as sophisticated storage…
Enhancing Brand Guidelines Management with Digital Asset Management Software
Brand management in the digital age demands precision, especially when maintaining and implementing brand guidelines. Digital Asset Management (DAM) software…
Navigating the Digital Age: Brand Guidelines Software vs. Modern Brand Asset Management Solutions
The tools and technologies businesses use to manage their brand assets in digital marketing and branding are becoming increasingly pivotal…
Maximizing the ROI of Your Digital Asset Management Software: Strategies for Effective Implementation and Usage
When an organization invests in Digital Asset Management (DAM) software, the goal transcends mere asset management. The aim is to…
Digital Asset Management Software: The Backbone of Modern Marketing Operations
Marketing, as an industry, stands at the intersection of creativity and strategy. While these two aspects are foundational, much of…
Streamlining Brand Management in a Hybrid Workplace: A Digital Asset Management Software’s Role in Streamlining Operations for Distributed Teams
Change is constant amid the shifting landscape of modern work practices, where remote and office-based work harmonize like never before.…
Optimizing Enterprise Brand Consistency: The Power of Digital Asset Management (DAM)
The dynamics of modern business have shifted dramatically. With technological advancements and an increasing emphasis on work flexibility, enterprises are…
How a DAM Can Help Franchise Businesses Maintain Strict Brand Management
With their sprawling networks and unique challenges, franchise businesses are often under intense pressure to uphold brand consistency. A pivotal…
Improving Digital Asset Management Beyond SharePoint
Digital Asset Management (DAM) is critical for organizations that wish to maintain a consistent and impactful brand presence across varied…
Join Brandworkz at Henry Stewart’s DAM NY 2023
As the digital world continues its relentless march forward, events that encourage knowledge sharing, experience exchange, and the building of…
Streamlining Your Brand’s Digital Footprint with DAM Software
In the intricate balance of the modern digital ecosystem, brands face the dual challenge of accumulating vast digital assets and…
Why Your Brand Guidelines Aren’t Working As Well As They Should
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic…
Why Your Brand Guidelines Aren’t Working As Well As They Should
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic…
How to Build a Winning Brand Development Strategy
Brand development is one of those branding factors that never really goes away. It’s a priority when you’re first…
Why Integrations Are Critical to Your DAM Software
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from…
5 Ways to Master Digital Branding
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed…
5 Challenges Your Brand Development Strategies Should Solve
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves.…
How to Re-Evaluate Your MarTech Stack Components
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social…
Digital Marketing vs. Digital Branding: What’s the Difference?
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and…
Brand Experience Software and Why It’s Important
We want to clarify something off the bat: boosting your brand’s image isn’t the only reason you should be…
How to Choose a Digital Asset Management System
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. …
Digital Asset Management Solutions That Enable Better Branding
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still…
Why Digital Asset Management is Ideal For Small Companies
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address…
What Your Digital Asset Management Software Is Missing
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More…
How to Make the Business Case for Digital Asset Management
We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question…
Brand Management vs Marketing | Redefining Brand Management in 2022
No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand…
How to Safely Reduce Marketing Costs and Budget
Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
4 Brand Management Challenges Not to Underestimate
Your brand is everything. That said, there are so many ways for your brand to fail and so little room…
How to Simplify Marketing Compliance in 2022
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing…
Is Your Marketing Stack Getting Out of Control?
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of…
Which file formats should your Digital Asset Management system support?
Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM…
5 design basics of rebranding that are often overlooked
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects and…
Five reasons you need more than an FTP site for simple digital asset management
Marketing is a digital business these days – yet, in some organisations, the internal processes or operations that enable much…
Asset migration strategy and process for Digital Asset Management systems
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital…
The FS Forum Awards for Marketing Effectiveness 2018
Brandworkz were extremely proud to be a sponsor at the Financial Services Forum Awards for Marketing Effectiveness this year, held…
The Financial Services Forum Marketing Effectiveness Awards 2018
Brandworkz, award-winning Brand Management Software provider, are delighted to be sponsoring The Financial Services Forum Marketing Effectiveness Awards 2018 which…
How to write an RFP for a DAM and Digital & Print template system: A 10- step guide
How to write your RFP All Brand Management Software, Digital Asset Management and Digital & Print template vendors will tell…
What we learnt at the 2018 Brandworkz Client Sharing Event
The annual Brandworkz Client Sharing Event took place in London last week and we were honoured to welcome three clients…
Exceed Customer Expectations with Internal Brand Alignment
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage…
From Digital Asset Management to Digital Transformation
“Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer…
Brandworkz DAM ranked highly for marketers
[vc_row][vc_column][vc_column_text]The Codified DAM Consultant, has published a revealing article exploring three of the most popular Digital Asset Management use-case scenarios…
Brandworkz 8.2 Release
GDPR regulations come into force this week, giving more privacy rights to consumers and holding to account those that breach…
How two Brandworkz clients drive brand experience consistency in an omnichannel world
In today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart…
Brandworkz is named one of the best Digital Asset Management vendors for Implementation, Relationship and Usability
Brandworkz has been identified as one of the best Digital Asset Management vendors by real software users on the G2…
Brandworkz is named an elite digital asset management vendor
Brandworkz Brand Management Software is proud to announce that we have been featured in the Codified DAM Consultant’s vendor listings…
Seven signs you need a digital asset management platform
Is your marketing team working as efficiently as you’d like? Can everyone find the marketing materials they need instantly? Can…
Our five favourite DAM features
We always love to hear which features different clients like best about their uniquely customised Brand Management Software. But then…
Brandworkz Presentation by Wade Baylis from JLL
The final video from the Brandworkz Client Sharing Event features Global Content Manager at JLL, Wade Baylis. Wade discusses how…
Brandworkz named Market Leader in the Winter 2018 Digital Asset Management Software Customer Success Report
Brandworkz Brand Management Software has been named a Market Leader in the Digital Asset Management Software category for the Winter…
The secret behind a successful digital asset management implementation project
What is the secret behind a successful Digital Asset Management implementation project? It is a highly professional and experienced digital…
Brandworkz Presentation by Robert Mayor from University of Greenwich
The latest video from the Brandworkz Brand Management Software Client Sharing Event features Robert Mayor the Director of Communications and…
The DAM Buying Process: Why you need to choose a configurable digital asset management platform
“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford…
Five DAM high-level questions to ask yourself when considering digital asset management technology
Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher…
Buying a DAM system in 2018: Five must-haves
It is that time of the year when much is written about the next innovations in technology – not least…
Video summary of Brandworkz Client Sharing Event
Last week saw Brandworkz Brand Management Software host the latest in our series of Client Sharing Events in London. This…
13 quick things we learnt at the Brandworkz Client Sharing Event
Brandworkz has just hosted another in our series of Client Sharing Events. Based around the idea of Client Connections, the…
How to get the most value out of your digital asset management platform
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we…
How Brandworkz Solves the Consistent Brand Experience Challenge
Have you been struggling with how to achieve a consistent brand experience? This is a question Brandworkz set out to…
Client Connections – Brandworkz Client Sharing Event
We are excited to be hosting another in our series of Brandworkz Client Sharing Events, on Wednesday 22nd November at…
Brandworkz Customer Experience Workshop at the Festival of Marketing 2017
Last week saw digital asset management provider Brandworkz sponsor and participate in the Festival of Marketing 2017 in London’s Tobacco…
Brandworkz is a top rated digital asset management software
We are delighted that Brandworkz has been voted a top rated digital asset management software by G2 Crowd for a…
Digital Asset Management Infographic
New research conducted by Brandworkz has revealed that marketers who use a brand asset management or Digital Asset Management (DAM)…
Join us at Festival of Marketing to find out how to win the brand experience consistency battle
Brand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura…
Lunch and Learn – The Marketer’s Guide to Brand Management Software
The function of brand management in marketing is more essential today than ever. Every marketer manages vast volumes of content…
5 questions to ask your DAM vendor
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship…
INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of…
The DAM Buying Process: Why Flexibility is a must-have in your digital asset management platform
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your…
What’s behind a successful digital asset management platform?
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface.…
Meet the Brandworkz client – JLL
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company…
Why you need a dedicated DAM manager
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly…
Meet the Brandworkz client – Dr. Martens
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager…
Five technical questions you must ask your DAM vendor before you buy
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you…
60 Second Showcase: How to align brand promise and brand experience
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with…
The DAM Evolution – how brand communications could change entirely
The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution…
SlideShare: Five Qualities to look for in a DAM Implementation Partner
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you…
Brandworkz Digital Asset Management Overview Video
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video…
SlideShare: Eight insightful questions to ask the Product Team before choosing a DAM Vendor
When you are purchasing a digital asset management system it is important to know that it is being built by…
60 Second Showcase: How do you keep your sales team on message and on brand
It is important that everyone within your business is educated about the brand values and vision and that they are…
The Key DAM Ingredient? The Vendor’s Product Team
Get to know the DAM product team who build your software Before you visit a top-notch restaurant, you’ll probably have…
A brand new experience
How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer…
Brandworkz is rated as ‘best digital asset management software’ by G2 Crowd
We are delighted to be ranked by G2 Crowd as one of the ‘best digital asset management software‘ platforms available…
Meet the Brandworkz client – Mitsubishi Motors
Meet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager…
How to deliver a consistent brand experience in Financial Services
Welcome to the latest in our series of webinars looking at the topic of brand experience. This week our webinar…
How to align internal teams behind your brand
This webinar is part one of a three-part webinar series looking at the typical challenges faced by digital marketers. Aligning…
DAM Implementation: Like Putting Together an Ikea Bed
You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number…
Why brand consistency is the Holy Grail of positive brand experience
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our…
How to build your brand through great customer experience
Welcome to the latest Brandworkz webinar. This week we will be looking at building your brand through a great customer…
How to get any third party to communicate your brand consistently
Welcome to part two of our three-part webinar series looking at marketers’ challenges in the digital era. This week we…
Learn how to deliver powerful customer experiences
“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand…
A mind-blowing CIM Digital Summit
The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the…
Come to our client knowledge sharing event!
Brandworkz is delighted to be hosting a Client Knowledge Sharing event at our offices on Wednesday 2nd November at 3pm.…
Are Today’s DAM Systems Ready for Next-Gen Data?
It’s time for the digital asset management industry to step up and look to the next generation of digital assets.…
Why the future of digital asset management is mobile
Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable…
60 Second Showcase: How do you exceed customer expectations?
The internet has transformed the way we buy products and services, there is now a lot more riding on our…
Banking on a Powerful Brand Experience
When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the…
Meet the Brandworkz client – energy drinks brand, CULT
Meet energy drinks brand CULT and their online marketing co-ordinator, Katrine Klitgaard. In this video, Katrine tells the story of…
Jens Lundgaard: Multiculturalism may be post-Brexit UK’s greatest strength
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You…
Brandworkz is included in the 2016 DAM Vendor Pricing Survey
Brandworkz is proud to be counted as one of the most transparent digital asset management vendors, having been included in…
Infographic: CIM Brand Experience Research
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand…
Brandworkz included as one of Capterra’s ‘Top Twenty Most Popular DAM Software Products’
We are delighted to have been included as one of Capterra’s top twenty most popular digital asset management software products…
60 Second Showcase – How can digital asset management kick start a digital transformation?
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the…
Brandworkz Search: An interview with our Head of Product Hari Walters
Brandworkz Head of Product Hari Walters recently took some time out of his busy schedule to discuss the latest release…
Why the marketing function must take responsibility for delivery of a consistent customer experience
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit…
Effortless: Managing Digital Assets The Brandworkz Way
Your digital assets have never been more essential to your business. Customers expect to interact with your brand through multiple…
60 Second Showcase – How do you deliver a consistent brand experience?
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in…
Six secrets of delivering a positive customer experience
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their…
SlideShare: The Five DAM Essentials in 2016
There are some who claim that innovation is dead within the brand asset management and digital asset management industry. At…
Brand Experience and the Customer Perspective: A review of the CIM Brand Health Summit
The CIM Brand Health Summit held yesterday must be up there with one of the most interesting and high quality…
A successful Brandworkz User Group meeting
We held our first Brandworkz User Group meeting of 2016 on Wednesday and Thursday this week. We were delighted to host our…
Real Story Group include Brandworkz DAM software in Reality Check
Market analyst Real Story Group have included Brandworkz digital asset management software in their latest Digital & Media Asset Management Reality…
Our favourite Christmas Ads 2015
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
How to be digitally driven in healthcare marketing
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up…
Is consistency in branding important?
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is…
5 ways to encourage all your employees to use your DAM system
There has been a growing trend for marketing and brand teams to use their digital asset management platform more often.…
Managing digital files: How to encourage all your employees to use your digital asset management software
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we…
“Surprise and delight” how can brands get it right?
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element…
How to upload an asset to Brandworkz
The latest how-to video from Brandworkz is looking at how to upload an asset to our digital asset management system.…
Digital assets: How to use Brandworkz albums
The latest how-to video looking at Brandworkz’ ‘Albums’ feature which allows you to securely share digital assets with users who…
How to download an asset in Brandworkz
Below is a 3 minute 45 second video from Brandworkz showing how easy it is to download an asset within…
Seven-step Digital Asset Management Software Implementation Guide
When implementing a new digital asset management (DAM) system, it’s important to first have a firm plan in place. That…
Do Marketers Need Advanced Analytics in their Digital Asset Management Software?
Here at Brandworkz, we believe the answer is yes. Our clients have been asking for advanced analytics in their Brandworkz…
Technical considerations for exporting assets, metadata and CMS pages from a Digital Asset Management platform
The following is the advice we give to our new clients who’ve been using another digital asset management platform and need to…
JLL Case Study Video
International property consulting firm JLL wanted to create a more unified image of their company and share their brand initiatives…
5 reasons you need more than an FTP site for digital asset management
Technologies are rapidly advancing and there is a more efficient way to share digital files than using a file transfer…
How to get 3rd parties to communicate your brand consistently
In this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies…
Brandworkz back by the river
Last Friday brand management software provider Brandworkz returned for our second annual Henley Royal Regatta client day. We were delighted…
Brandworkz reviewed in Technavio Digital Asset Management report
Brandworkz has been reviewed by leading technology research and advisory company Technavio in their latest report Global Digital Asset Management…
A Major US Health Insurance Company Case Study Video
Health industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers.…
Why your Digital Asset Management system needs its own dedicated manager
With the rapid proliferation of online channels, mobile experience and social media, marketing is getting tougher all the time. For…
What are the benefits of DAM?
More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider…
How can marketers take responsibility for customer experience?
Customer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’…
Brandworkz staff went to Go Ape
On Friday the 27th of March brand management software provider Brandworkz London staff went for an afternoon of monkeying around.…
10 Core Characteristics of a Great DAM System
This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined…
6 brilliant articles about digital asset management you need to read
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role…
4 Tips to Ensuring a Great Customer Experience in the Financial Services Industry
In our blog a few weeks ago we looked at what customer experience is and how it is key in…
Brandworkz 6.3.1 Release Notes
Brandworkz 6.3 New Feature: Zipping Previously Brandworkz digital asset management has limited the size of zipped downloads to 250MBs. Thanks…
Brandworkz goes back to school
Brandworkz went back to school on Monday! Abigayle Norman, Content Marketing Manager, and Jens Lundgaard, Brandworkz CEO had speaker engagements…
Brandworkz is to speak at a financial services industry conference
Our CEO, Jens Lundgaard, is set to speak at a financial services industry conference on 3 March 2015 called ‘Optimise…
Super Bowl Ads 2015
Is there a better way to start your week off that sitting and watching adverts at work and not getting…
Brandworkz DAM Software rated by the Real Story Group
US based marketing and digital workplace analyst firm Real Story Group have published their latest Digital and Media Asset Management…
Brandworkz’ DAM software: we’re now an accredited digital asset management thanks to the DAM Foundation
Brandworkz is delighted to have been awarded accredited status as a Digital Asset Management provider by the DAM Foundation. The…
DAM Simple: How To Select The Right DAM System If You Are A Marketer
If we could use only a single word to characterise the perfect Digital Asset Management system it would be… SIMPLICITY.…
Best Christmas Adverts of 2014
It’s that time of year again. My favourite time year, when it’s acceptable to eat copious amounts of food, wear…
Brandworkz at the Festival of Marketing
Technology & marketing talent at Tobacco Dock Last week saw Brandworkz exhibit at the Festival of Marketing in London’s Tobacco…
Apple Live: 5 things we learnt from the event
Fresh from Apple Live we look at what we learnt from the tech giant Apple is back You might ask,…
Brandworkz and QlikView collaborate to offer a marketing insight app at the Festival of Marketing
#SmarterMarketing is a marketing insight product powered by Qlikview business discovery and delivered to you through Brandworkz brand asset management.…
Andrew Twitchett sits down to talk about Brandworkz 6.2
Following the release of Brandworkz 6.2 our Head of Development Andrew Twitchett sat down with us to discuss the new…
Bob Lederer covers Jens Lundgaard in his latest report
Bob Lederer of RFL Communications has mentioned brand management software provider Brandworkz Founder and CEO Jens Lundgaard’s Econsultancy article on…
Reebok rebrand 6 months on
Reebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a…
The squeezed middle of the supermarket world
Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a…
Dixons Carphone launch their new brand
Back in late May when the merger between Carphone Warehouse and Dixons Retail was announced many marketers weighed in on…
Brandworkz’s Jens Lundgaard sails off to Cowes week
Brandworkz Founder and CEO Jens Lundgaard was treated by Aberdeen Asset Management to a day out at Cowes Week last…
Airbnb rebrand with a Bélo
I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic…
The rise of the Chief Marketing Technologist
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and…
Another successful User Group Meeting.
This week we held our Q3 User Group Meeting for our UK clients at our neighbouring gastropub, the Pig and…
A day by the river at Henley Royal Regatta
On Friday I had the pleasure of returning to my alma mater, Henley Business School, for a day of fun…
Marketers waste an hour a day searching for digital assets
The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that…
Brandworkz wins new clients in the UK and USA
Brandworkz, the marketing and brand management software company, announces today that it has won new clients in the UK and…
‘Dixons Carphone’ – is there a logic to the merged company name?
Many of you will have heard that Carphone Warehouse is merging with Dixons, Currys and PC World to become Dixons…
How to manage brand reputation in social media
Another election, another Twitter blunder. A clutch of political hopefuls has (once again) come a cropper in the run-up to…
Brand gaffes – Three lessons for marketers from brands that went badly off-message
I have come across a number of stories recently, about brands that have tried to ignore their customers or their…
DAM Good? Yes, It Can Be! – How To Make Users Love Your Digital Asset Management System
If users struggle to use your digital asset management system, can’t find what they need or don’t enjoy the experience,…
Brandworkz goes on the road with four speeches in four locations in one month
Brandworkz CEO Jens Lundgaard rolled out the Brandworkz Roadshow in March 2014 with four bookings to speak at marketing and…
Marketing Technology Predictions for 2014
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here…
Brankworkz exhibits at leading marketing technology conference, TFM&A
Brandworkz, the specialist provider of brand and marketing management technology will be exhibiting at Technology for Marketing & Advertising 2014 (TFM&A)…
Growing demand for Digital Asset Management & Marketing Management technology drives Brandworkz to open Asia Pacific office
Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to…
Debranding cigarettes will prove the power of brand
The power of branding will be proved if a review on plain packaging for cigarettes leads to new laws in…
Brandworkz hosts a global User Group meeting
We were excited to host our latest Users Group Meeting at our London office last week. This time we were…
Moustaches, sledgehammers and love-hearts – how charities are working their rebrands
Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember…
Brandworkz introduces their digital asset management software platform at World Travel Market in London and announces new client win with Turismo de Canarias
Brandworkz, the specialist provider of brand management software and digital asset management presented to exhibitors at World Travel Market, the…
Four principles of great country branding
He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain.…
Can you bank on a brand?
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of…
Brandworkz Takes the Next Step in Digital Asset Management Software Systems
Brandworkz Founder and CEO Jens Lundgaard sat down with Jeremiah Karpowicz of The DAM Coalition to discuss Brandworkz and the…
Rebranding strategy: how they got it wrong, how they got it right
Any brand manager will be only too well aware of the pressures that go with a new rebranding strategy. But…
Notes from Interaction Design film and debate at London Design Festival
We attended the fascinating film and debate around Interaction Design last week at the V&A. On the panel were Kat…
Five tips for a successful rebrand
A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the…
Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces,…
Time to Think Different! Brand Management Event for Food, Drink & Lifestyle Brands
It was Time to Think Different at our first co-hosted networking event with Merika Worldwide at the sumptuous Daylesford Organic…
The Future of Branding: The Digital Dimension
During a recent trip to the United Sates to meet Brandworkz brand management software clients, I also had the opportunity…
No more running. No more talking about running.
I’ve just done the London Marathon! How can I not talk about running? I did it! Yes I did it! In 4…
Sales of the unexpected. Lessons from the master of branding
Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two…
Quiet brands to shout about at Selfridges. A branding experiment
Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store,…
Another successful Users Group Meeting!
Brandworkz hosted another successful Users Group Meeting at the office this week. Our clients came along to meet other users,…
Four ways to maximise your marketing budget
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…
How to choose a format for your brand guidelines
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but…
What can Olympic athletes teach us brand managers?
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing…
Three tips for building a stronger brand
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much…
The Future of Branding
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as…
Differentiation through Brand Building
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO…
Brand management and consistency: is everyone singing the same song?
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the…
Figaro Digital Health Check Presentation Video
Catch Jens Lundgaard and our JLL client, Brant Long, presenting on how to go from being Brand Police to Brand…
How to unify a fragmented brand
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently…
Brandworkz to unveil latest software release Version 5.0 at TFM&A
The latest edition of Brandworkz, Version 5.0 is to be revealed at marketing technology exhibition, TFM&A at Earls Court 2,…
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