Brandworkz Brand Fitness Survey Q4 2019

The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in!

Over the summer we ran our annual “Brand Fitness” survey to investigate how active the systems and processes leading brands are using to manage their brand day-to-day.

Some of the key takeaways from the research were:

• 85% of respondents would not be able to see or track expired brand content

• 45% of respondents were still managing requests for brand logos manually

• Over 80% of respondents said that their brand management system did not actively help with regulatory compliance

 The insights from the survey showed that there is still room for improvement for many businesses but that any brand that gets the foundations right could well be beating the competition.

To read the full report, please fill in the form opposite.