Articles – Page 25

Brandworkz Launches Digital & Print Template Functionality on its Digital Asset Management Software

Software ReleasesBy brandworkz May 3, 2013

[vc_row][vc_column][vc_column_text] Brand management software company, Brandworkz, has enhanced and extended its functionality for automatic image and asset transcoding. Brandworkz has developed functionality to download images and artworks automatically from the Brandworkz digital asset management software in the correct format and version for use in mobile responsive websites and for creating banner advertising. Web-to-mobile The new…

No more running. No more talking about running.

EventsBy brandworkz April 23, 2013

I’ve just done the London Marathon! How can I not talk about running? I did it! Yes I did it! In 4 hours 56 minutes 21 seconds. I was hoping to come in under 5 hours and I staggered over the line with a handful of minutes to spare so I am absolutely delighted. And I was…

Brands made from recycled materials. A lesson in brand management.

Brand ManagementBy brandworkz April 20, 2013

[vc_row][vc_column][vc_column_text]Just as we thought we were facing the demise of the high street, a number of large fashion retailers are enticing customers through their doors with clothes recycling initiatives. H&M last month announced the launch of their drive to collect used clothing, but the idea is probably most associated with the Marks and Spencer Shwopping…

Sales of the unexpected. Lessons from the master of branding

BrandingBy brandworkz April 19, 2013

Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two years, the surprise release of the single Where Are We Now in January and only then the rumour of a new album, The Next Day, for March. Then the single and mini-movie The Stars (Are…

Brandworkz launches Showcase module at TFM&A 2013

PressBy brandworkz February 26, 2013

[vc_row][vc_column][vc_column_text]Brandworkz, the specialist provider of brand management software and digital asset management is to launch its latest Showcase module, at leading technology show, TFM&A on 26 & 27 February 2013. TFM&A is held at Earls Court 2, London. Brandworkz is launching its Showcase module to act as a hub within its brand asset management software,…

Quiet brands to shout about at Selfridges. A branding experiment

BrandingBy brandworkz January 23, 2013

Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month. As part of the retailer’s wider No Noise initiative, iconic products Marmite, Heinz Tomato Ketchup and Baked Beans sit alongside their cosmetic and fashion counterparts from Clinique, Armani,…

The brand new year: key brand management trends

Brand ManagementBy brandworkz January 10, 2013

[vc_row][vc_column][vc_column_text] Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes in the brand management landscape in 2012. But what do we predict as the key brand management trends in 2013? 1. The power of the story Word is that John Lewis generated £91…

Brandworkz Christmas Party 2012

Brandworkz TeamBy brandworkz December 19, 2012

[vc_row][vc_column][vc_column_text]The team from brand management software provider Brandworkz were treated to a Christmas outing with a difference last week. We jetted off for a spot of skiing and snowboarding in the picturesque mountains of … The Snow Centre in Hemel Hampstead. After a day of matching outfits, mulled wine and macho speed racing, we headed…

Wolff Olins blog about Brandworkz Brand Asset Management System

Brand ManagementBy brandworkz December 12, 2012

[vc_row][vc_column][vc_column_text] Brandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show them some of the new features in our Brand Management Software and digital asset management systems. Spencer Phillips of Wolff Olins explains that he went through a demo with our faux smoothie brand Frootini. He…

Brandworkz Releases its Latest Software Version 5.1

Software ReleasesBy brandworkz December 1, 2012

[vc_row][vc_column][vc_column_text] Brand management software company, Brandworkz, has announced the release of its version 5.1. The new release includes functionality for hierarchical metadata, video transcoding and multi-language capability. London (PRWEB) 19 October 2012 – The Brandworkz brand asset management version 5.1 software release makes additional tools available within the system to marketers looking to control and…