Brand management has evolved — it’s no longer a small-scale activity managed by a single person or two. And as brands went digital, digital marketing became the focus. To easily take on the challenges of the quickly-swelling market competition and sky-rocketing customer expectations, we can’t stress enough the importance of evolving the building blocks…
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed specifically for digital channels to catch the attention of always-online customers and adapt to new ways of working. While this might seem scary (because it is), there are plenty of ways to succeed in digital…
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social media has given brands an unprecedented level of access to their consumers. And as customers have gotten savvier and the competition keeps growing, brands have had to up their technology game. But even though researching…
Reputation management used to be easy. Brands would put out press releases, pay for a strategic ad slot, sponsor one or two notable causes, and reap the rewards — bit simplistic, we know, but you get the point. But nowadays your brand’s online reputation can be forever defined by a single blog post, newsletter,…
