Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves. That’s not exactly a secret. But the RIGHT branding can get your business the success it deserves, along with the promise of valuable growth. But it’s always easier said than done. Factors like increasing competition,…
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social media has given brands an unprecedented level of access to their consumers. And as customers have gotten savvier and the competition keeps growing, brands have had to up their technology game. But even though researching…
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and time thinking about optimising your brand and marketing strategy. From the effectiveness of your brand assets (the images, videos, and other materials that make up your brand) to how efficiently your employees are working, there…
